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Select Compare Plans. In Compare plans, select a plan for each Select plan.

Alternatively, you can select two plans from the Plans table, and from the action bar select Compare.

Plan. If the plan is a target based plan (for example, ROI or CPA), you see a badge that displays the status of the target (for example, Target achievable).

Date range

Model

Total budget

Channel budgeting: AI automated or Custom + AI

Planned spend

Forecasted ROI or CPA

• Forecasted ROI is the overall forecasted ROI of the plan (inclusive of incremental revenue from base and non-spend channels).
• Forecasted CPA is the overall forecasted CPA of the plan (inclusive of incremental revenue from base and non-spend channels).

Paid marketing ROI or CPA

• Paid marketing ROI is a subset of forecasted ROI. Paid marketing ROI is the ROI for only the paid channels in the plan.
• Paid marketing CPA is a subset of forecasted CPA. Paid marketing CPA is the CPA for only the paid channels in the plan.

ROI or CPA breakdown

Forecasted revenue or conversion.

Paid marketing revenue or conversion