Send data to Experience Platform
Learn how to send mobile app data to ÃÛ¶¹ÊÓƵ Experience Platform.
This optional lesson is relevant to all customers of Real-Time Customer Data Platform (Real-Time CDP), Journey Optimizer, and Customer Journey Analytics. Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data (ÃÛ¶¹ÊÓƵ and non-ÃÛ¶¹ÊÓƵ) into robust customer profiles. These customer profiles update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.
The event, lifecycle, and identity data which you collected and sent to Platform Edge Network in earlier lessons is forwarded to the services configured in your datastream, including ÃÛ¶¹ÊÓƵ Experience Platform.