Introduction to ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform
Learn how ÃÛ¶¹ÊÓƵ Real-Time Customer Data Platform (CDP) brings together known and unknown customer data to create and activate trusted customer profiles. For more information, please visit the Real-Time Customer Data Platform documentation.
ÃÛ¶¹ÊÓƵ Real-Time CDP brings together data from any channel into unified profiles.
Our out-of-the-box enterprise data model collects, organizes, and governs first-party data, so you can enrich and segment your customer or account profiles in real-time without needing technical expertise.
AI-powered insights let you build complete and current audiences to deliver more targeted and relevant campaigns to your customers. Propensity scoring shows you which customers will convert or churn.
And lookalike audiences, help you find new customers and identify hidden patterns across your data.
Use trusted partner data that doesn’t rely on third-party cookies to reach new customers and enrich your first-party data. When you’re ready, it’s easy to activate your audiences across ÃÛ¶¹ÊÓƵ solutions or other marketing applications, ensuring timely and personal experiences. Advertisers and publishers can also collaborate to discover and reach audiences and measure advertising impact while respecting customer privacy. Data is managed from a central location with patented enterprise-level data governance tools to keep brands compliant with policies and industry regulations. With ÃÛ¶¹ÊÓƵ Real-Time CDP, segmentation happens in an instant and personalization happens within milliseconds. Let’s see what your data can do.