Targeted ad experience settings
Experience basics section
Ad Type: (Read-only for existing experiences) The type of ads included in the experience: Standard Display, Dynamic Display, or Video. Once you save the experience, you can’t change the ad type.
Advertiser: (Read-only for existing experiences) The advertiser that will bid on the creative and target combinations included in the experience. Once you save the experience, you can’t change the advertiser.
Experience Name: A unique name for the experience. Tip: Use a name that you can easily find when you use the experience as an ad in Advertising DSP or other DSP.
Creative Library: (Read-only for existing experiences) A single creative library to use for the experience. Once you save the experience, you can’t change the library.
Default creatives section
[Default creatives specified]: The default creatives to use when a browser can’t display creatives assigned to the experience, such as when the browser isn’t JavaScript-enabled or the ad server can’t personalize the ad because of delays. For standard display experiences, include one image creative per ad size for which the experience applies. For standard video experiences, include one video creative per ad size for which the experience applies. Your choices determine the creative sizes that can be used for the experience.
For experiences with decision tree targeting, you can override the default creatives with creative bundles that contain creatives of the same size from within the decision tree.
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To add a default creative with different dimensions, click + Add Sizes, select the check box next to each creative to add from the right pane, and then click Add Creatives.
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To delete a default creative, hold the cursor over the creative thumbnail and click
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To delete all default creatives, click
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To show or hide the Creatives pane on the right, click
Targeting section
Targeting: (Read-only for existing experiences) Enables creative targeting using a decision tree and automatic tag creation. Once you save the experience, you can’t change this setting.
Language Targeting: (Experiences with standard ads only; optional; read-only for existing experiences) Checks the user’s browser language settings and displays a creative in the specified language when a creative in that language is available. When a creative in the browser-specified language isn’t available, the Preferred language setting is used instead.
Once you save the experience, you can’t change this setting.
Preferred language: (Experiences with standard ads only; read-only for existing experiences) The language for all ads created from the experience, except when Language Targeting is enabled. Once you save the experience, you can’t change this setting.
Advanced section
Data Pass: (Read-only for existing experiences; optional) To target users based on specific key-value pairs that the DSP, publisher, or partner passes in real time on impression (such as SKU=01234567890123 or Cart=empty). You can specify up to five default data pass keys (parameters). When you set up targeting within the decision tree, you can include one level of data pass target nodes, optionally customize the keys, and specify the values to target for each node. If you don’t specify any keys in this field when you create the experience, you can still specify them within the decision tree.
Each key is appended as a macro in the ad experience tag, which you can generate to implement as an ad in your DSP.
Radius: (Experiences with dynamic ads only; optional) A radius from a United States zip code specified in the feed file to target; select a radius from 0 miles to 200 miles. The feed file used to create the dynamic ads for the experience must include a ZIP column with a value for each product row in the file. For example, for a radius of 10 miles, an ad for a product available in 95110 can be displayed to users within 10 miles of 95110 (determined by the user’s IP address).
RT Pixel: (Read-only for existing experiences; optional) A Creative retargeting pixel to potentially target. When you set up targeting within the decision tree, you can include one level of RT pixel target nodes. For each node, you’ll specify the pixel to target and the values for the pixel’s attributes that are required to show the creatives in the assigned creative bundles. If you don’t specify a pixel in this field when you create the experience, you can still specify one within the decision tree.
Label: (Optional) Any Creative-specific labels to apply to the experience. You can filter experiences by label in the Experiences view and include the Experience Label dimension in the Custom Creative Report.
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To select existing labels, click
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To search for existing labels, begin entering a text string within the label name.
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To create a new label to apply, open the list, click + Add Label, enter a new label name in the Label field, and then click Create.
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To remove a label, deselect the check box next to the label name.
Impression Tracking URL: (Optional) A third-party impression-tracking URL to append to the landing page URL for any ad created from the experience. You can include up to five URLs. To add an additional URL, click
Once you enter a URL, all available macros and the data with which they’re substituted are listed further down the page. To insert one of the macros in the URL, hold the cursor over the macro description and click
- Creative automatically prefixes its own impression-tracking tags to the landing page URL.
- You can override this URL for any creative in the experience.
- You can also enter third-party JavaScript impression-tracking code in the Client JS field
Click Tracking URL: (Optional) (Optional) A third-party click-tracking URL to append to the landing page URL. You can include up to five URLs. To add an additional URL, click
Once you enter a URL, all available macros and the data with which they’re substituted are listed further down the page. To insert one of the macros in the URL, hold the cursor over the macro description and click
- Creative automatically prefixes its own impression-tracking tags to the landing page URL.
- You can override this URL for any creative in the experience.
Client JS: (Optional) Any of the following:
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(When the advertiser uses an OBA compliance vendor for the ads) JavaScript code pointing to the ad overlay that allows users to opt out of online behavioral targeting (OBA).
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Any third-party, JavaScript impression tracking code to append to the landing page. Note: You can also enter a third-party impression-tracking URL in the Impression Tracking URL field.