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In the main menu, click Creative > Experiences.

(Optional) Customize the view to include specific experiences.

Do one of the following:

• In card view, click … next to the experience name, and then click Edit.

• In table view, hold the cursor over the row, click More, and then click Edit.

The decision tree opens by default.

(Optional) Switch between the decision tree and the general settings as needed:

• To open the general settings from the decision tree, click Experience Form in the upper right.

• To open the decision tree from the general settings, click Decision Tree in the upper right.

(Optional) To edit the decision tree, do any of the following:

• (Processing experiences) Do one of the following:

  • To discard the existing, unposted changes to the live experience, click Discard and start again.

  • To keep the existing, unposted changes, click Continue editing draft.

  • To edit the experience details, click Edit Experience Details.

• (Optional) Change the view settings for the decision tree.

  Your settings are saved until you log out.

• Zoom in or out by moving the slider.

• Switch between viewing a vertical list and a horizontal list by clicking or , respectively.

• (Optional) Change up the ad targets and corresponding creatives in any of the following ways:

  • Targets:

    *Add a target node to the final level in an experience.

    • Insert a target node between nodes.

    • Add a sibling target node between nodes.

    • Copy child nodes and creatives to another node at the same level.

  • Creative bundles:

    • Assign and unassign creatives to a final node.

      If you don’t assign at least one bundle to each final node, you can opt to use the default creatives for each unassigned node when you save the experience. To publish an experience, you must either assign bundles or use the default creatives for each final node.

    • Customize the tracking URLs for creatives in the assigned bundles.

    • Customize creative optimization and scheduling for the assigned bundles.

(Optional) Edit the general experience settings.

Click Save, and then do the following.

• (If each node at the bottom-most level includes at least one creative bundle) Click OK.

• (If each node at the bottom-most level doesn’t include at least one creative bundle) Do one of the following:

  • To save the experience without all the required creative bundles, click Save as Draft.

    You can’t create an ad tag for a draft experience.

  • To assign the default creative to each target that hasn’t already been assigned a creative bundle, click Assign Default Creatives. After you review the updated tree with the default creatives assigned, click Save and OK.

  • To continue editing the decision tree, click Continue Edit.