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Experiences with decision tree targeting: Creative allows you to configure personalized ad experiences throughout the customer journey using a decision tree model. You can customize all ad elements — images, headlines, offers, and landing pages — based on the target audience.

For example, you could specify the same creative bundle for people in Chicago and New York City who are in a specific ÃÛ¶¹ÊÓƵ Analytics audience segment but send people in Chicago to different landing pages than New Yorkers. You could also specify a different bundle for people in the segment who live anywhere except Chicago and New York City, and a third bundle for other people who aren’t in the segment.

Targeting options include:

• Your audience segments from ÃÛ¶¹ÊÓƵ Audience Manager, ÃÛ¶¹ÊÓƵ Analytics, and Advertising DSP; any other first-party segments imported for the account; your custom segments from Advertising DSP; third-party segments provided by Advertising DSP; and any existing Advertising DSP audiences built in Audience Library

• Specific geographical locations, including countries, states, DMAs within the United States, cities, and zip codes

• Viewers for which specific key-value pairs (data pass targets) are passed from the DSP, publisher, or partner (such as SKU=01234567890123 or Cart=empty)

• Creative retargeting pixels and specified attribute values

• Specific device types, operating systems, and browsers

Once you create a target audience branch in the decision tree, you can pair the target audience with potential creatives by assigning creative bundles to the branch. For each experience, you can customize optimization and scheduling for the creative bundles and change the default landing pages and tracking URLs for individual creatives in each bundle.

Experiences without decision tree targeting: Creative optimizes the ad elements for the ad experience without narrowing the audience. For each experience, you specify start and end dates and some default settings, but much of the workflow isn’t directly within the experience. Instead of adding creatives directly to the experience, use Tag Manager to create an ad tag for each ad size for the experience and then add creatives to it, configure creative optimization and scheduling, and customize the landing pages and tracking URLs.

Scheduling: (Optional) Schedule specific creatives to run during specified, sequential time periods.

Ad rotation: Rotate the creatives algorithmically according to the specified optimization goal; according to a specified bundle sequence; or according to relative weights.

Optimization goal: Optimize ad elements for either the best click-through rate or an existing Advertising DSP custom goal

Creative optimizes ad experiences by giving impression share to the best performing assets in the experience. For experiences that are targeted to specific audiences, ads can be optimized based on the performance of the individual ad elements for the target audience sets. For experiences without specific audience targets, the ad elements are optimized based solely on the performance of the individual ad elements.

When you enable the Metrics option in the Creative > Experiences view, each experience card or row indicates the number of impressions and clicks that the experience received.

You can view detailed performance data for any experience from the Experiences view.

To monitor performance across your experiences, create a Custom Creative Report.

Download data within the view

Create and edit an experience with targeting

Create, edit, and manually create an ad tag for an experience without targeting

Clone an experience

Preview an experience

Share a demo URL for an experience

Export ad tags for an experience, including optionally uploading ad tags directly to an Advertising DSP campaign

Delete an experience