Get started with Marketing Channels
NOTE
To maximize effectiveness of Marketing Channels for Attribution and Customer Journey Analytics, we have published some revised best practices.
Analytics administrators can manage marketing channels for their organizations as described in Manage Marketing Channels.
Marketing Channels are commonly used to provide insight on how visitors arrive on your site. You can customize your Marketing Channel Processing Rules based on what channels you want to track, and how you want to track them.
Marketing Channels revolve around First and Last Touch metrics, which are components of standard conversion metrics.
Marketing Channels workflow
Defining the channels you use is on