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Feature

Description

In October, a new Referrer type dimension item will be available to help analyze traffic that comes from AI tools.

This new Referrer type dimension item, called Conversational AI tools, will group together referring domains of major AI tools, allowing you to look at trends for the group as a whole. The initial list of referring domains in this new category includes (but is not limited to):

• chatgpt.com
• claude.ai
• m365.cloud.microsoft
• grok.com
• gemini.google.com
• perplexity.ai

The new dimension item will be available in all �۶���Ƶ Analytics-related tools including Analysis Workspace, Report Builder, Data Warehouse, Data Feeds, and so forth.

Consider the following when using this new dimension item:

• It is not always possible to distinguish referrer traffic that came from results provided in “AI mode” in a search engine vs. those that came from click-throughs from traditional search results.
• The new Conversational AI tools dimension item focuses on major providers with the most traffic. A new trend reveals a rising number of impersonator sites with domains similar to major AI tool providers. This is likely due to the ease with which individuals or groups can create their own AI tools and host them on the internet. Because this is a rapidly evolving space, please contact the �۶���Ƶ support team if you find that a popular site is not included.
• The Referrer type dimension, including the new Conversational AI tools dimension item, is available only for data that is processed by �۶���Ƶ Analytics.

(Documentation link to follow.)

October 2025

When downloading a project as a PDF, the PDF is downloaded to the downloads folder on your workstation.

Previously, downloading a project as a PDF launched the PDF in a new browser tab with a unique URL.

For more information, see Download projects and data

August 25, 2025

Projects that are deleted are immediately deleted from scheduled deliveries and are no longer accessible by their URL.

Previously, projects were included in scheduled deliveries and could be accessed with their URL for 60 days after being deleted.

For more information about deleting projects, see Projects overview.

End of August 2025

When collecting Streaming Media data into �۶���Ƶ Experience Platform, the XDM field paths shown under the heading of “XDM Field Path” of the Streaming Media parameters documentation should no longer be used. Instead, customers who implemented the Analytics source connector to collect Streaming Media data into Platform before May 9, 2025 must migrate their existing configurations to the mediaReporting field paths, as shown under the heading of “Reporting XDM Field Path” of the Streaming Media parameters documentation.

These field paths are found on the following pages and are marked as “Deprecated”: Audio and video parameters,��Ad parameters,��Chapter parameters,��Player state parameters, and Quality parameters. (No action is required for customers who implement the Analytics source connector after May 9, 2025, and are already using only mediaReporting XDM paths.)

Data ingestion on the deprecated XDM field paths will continue until the end of October 2025. After that time, deprecated field paths will be fully removed and no longer visible in the �۶���Ƶ Experience Platform Schema UI, and data will be sent only using the mediaReporting field paths.

For more information, see Migrate an Analytics Source Connector implementation to updated XDM Streaming Media fields.

Please contact your �۶���Ƶ Consulting Services or Account team for migration support.

October 2025

EOL Product or Feature

Date added or updated

Description

June 18, 2025

The legacy Report Builder add-in will be retired in June 2026. All users should begin upgrading their legacy workbooks to the new Report Builder. The new Report Builder is available to both �۶���Ƶ Analytics and Customer Journey Analytics customers. It has near feature parity plus many new convenient features and UI enhancements. To facilitate the upgrade process, the new Report Builder includes an easy workbook conversion feature. The new Report Builder is only available as an add-in through the Microsoft Store. Many organizations require an internal approval process before the add-in can be made available to users. Please allow time for this process and begin working with your organization now to ensure enough time to upgrade your workbooks prior to the EOL date.

April 10, 2025

�۶���Ƶ plans to update how users access �۶���Ƶ Analytics to enhance security and streamline your login experience. As part of this effort, access via legacy domains or via legacy SSO, including my.omniture.com, will be permanently discontinued on January 2, 2026. After this date, legacy login credentials and legacy SSO will no longer work. All users will be required to log in via experience.adobe.com using their �۶���Ƶ Experience Cloud IDs. If you need assistance with your Experience Cloud ID, please contact your organization’s �۶���Ƶ Analytics administrator or .

July 17, 2024

On August 12, 2026, the following Analytics Legacy API services will reach their end of life and will be shut down, and current integrations built using these services will stop working:

• �۶���Ƶ Analytics API (version 1.4)
• �۶���Ƶ Analytics WSSE Authentication

Integrations that use the �۶���Ƶ Analytics API (version 1.4) must migrate to the , while WSSE integrations must migrate to an OAuth-based authentication protocol in the .

See the �۶���Ƶ Analytics 1.4 API EOL FAQ for answers to common questions and further guidance.