[Beta]{class="badge informative" title="This feature is currently in Beta, so some functionality may be limited or subject to change."}
ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing Campaigns
GenStudio for Performance Marketing Campaigns accelerates the development and deployment of marketing initiatives, or campaigns. Campaigns components include the assets and experiences that lend themselves to creation, approval, and management by GenStudio for Performance Marketing’s AI-generated workflows, including brand-compliant images and text.
The Campaigns workflow provides:
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Transparency into campaign goals, brand-aligned content, and designated channels
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Coordination of all assets and experiences that are created or imported into GenStudio for Performance Marketing
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Centralized view of all your organization’s campaigns from the Campaigns timeline view
Campaigns use cases
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Create a campaign. The Add campaign view provides a framework for creating a campaign in GenStudio for Performance Marketing. Information entered in the Add campaign view is saved as a campaign object in Campaigns.
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Manage campaigns and campaign content. Campaign elements such as schedules, ad formats, and stakeholders may evolve during a campaign. You can modify existing campaigns by updating content.
Campaigns capabilities
Campaigns orchestrates GenStudio for Performance Marketing’s generative AI-based capabilities to assist users in planning, creating, coordinating, and measuring campaign performance.
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Create provides generative AI-based tools for creating brand-aligned campaign assets. The process of creating new experiences, assets, and asset variants is centralized in the Create Canvas. Your Brand guidelines inform content creation and guide the underlying LLM to conform with your organization’s expectations for this campaign.
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Content provides a library of approved assets and experiences that can be included in campaigns. Content is typically generated in GenStudio for Performance Marketing, moves through the review and approval process, and then is saved in Content.
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Review and approvals provides the structure for collaborative review and approval of individual assets and experiences. Stakeholders with different interests and involvement in campaign asset creation–from creatives to legal reviewers–can participate in the process of refining campaign assets.
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Insights captures performance metrics for individual campaign elements and entire campaigns. Marketers can set up metrics to evaluate the campaign’s success, such as click-through rates, conversion rates, and engagement levels. Stakeholders can use these metrics to assess the performance of these campaign elements. These insights can fuel creative reworking of assets in Create.
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Activate supports publication of campaign assets as ad experiences to their designated channels.