Connect a paid media account
A paid media account refers to an account on a third-party advertising platform where businesses manage and execute paid advertising campaigns. These accounts are used to promote products, services, or brands through paid channels, such as social media platforms and display networks. By connecting a paid media account to GenStudio for Performance Marketing, you can streamline the exchange of data, monitor campaign performance in Insights, and deliver fresh ad placements with Activate.
Data ingestion
Initially, GenStudio for Performance Marketing imports the most recent six months of historical data. This ensures you have relevant insights for analyzing trends, evaluating performance, and making informed decisions. The full data ingestion process may take one to five days depending on the volume of data in your account.
Data Ingestion and Retention Policy
GenStudio for Performance Marketing retains channel data for 13 months. This retention policy includes the six months of data ingested during the initial connection, ensuring comprehensive historical data analysis and reporting.
Connect to a paid media account
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Click the ellipsis … More in the lower left navigation.
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Select Settings with the cog icon.
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In Settings, choose a connector type from the Data connectors section, and click Connect.
Optionally, if connected accounts already exist, you can click connected accounts to view a list of account names, details, and statuses.
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Select the connector type. Review the specific guidance page for the connector type you’ve selected for prerequisites and to complete the connection steps: