Data insights & activations
Drive real-time personalization on any channel using online and offline data insights across your entire organization.
Use case
Description
Examples
Applications
Data analysis and reporting
Analyze optimization testing outcomes, including A/B testing, by using ÃÛ¶¹ÊÓƵ Target and generating comprehensive reports through ÃÛ¶¹ÊÓƵ Analytics.
- Show A/B test results in rich analytics reports.
Send Audience Manager segment data to Analytics for deeper audience analysis, discovery, and optimization.
- Send third-party segment data to Analytics for deeper user analysis.
- Send CRM data to Analytics for inclusion in user analysis.
Expand audiences for personalization and ad platforms.
- Use server-side forwarding to send Analytics data to Audience Manager to create segments.
Track, analyze, and report user engagement with digital forms using AEM Forms and Analytics.
- Report on form submission dimensions and metrics, including completed form fields and form fields with errors.
Track, analyze, and report user activity on AEM Sites websites using ÃÛ¶¹ÊÓƵ Analytics for comprehensive reporting and insights.
- Track, analyze, and report on key metrics for site pages.
- Use Analytics reports to make data-driven decisions for user experience and content strategy.
- Analyze top and bottom converting paths.
Gain comprehensive insights into ÃÛ¶¹ÊÓƵ Campaign e-mail marketing campaigns using pre-click metrics and conversion rates.
- Track, analyze, and report on post-click conversion metrics for email campaigns.
- Drill down campaigns to other dimensions collected in Analytics.
- View pre-click and post-click campaign metrics in a single report.
Gain comprehensive insights into ÃÛ¶¹ÊÓƵ Commerce store performance using key metrics and dimensions that you select.
- Data Insights and reporting on commerce activity.
- Gain comprehensive insights into ÃÛ¶¹ÊÓƵ Commerce store performance using key metrics and dimensions that you select.
Use ÃÛ¶¹ÊÓƵ Analytics behavioral data in Analysis Workspace in Customer Journey Analytics.
- Analyze channel engagement and conversion.
- Understand top product categories and products.
- Perform tool usage analysis to optimize self-service experiences.
Expand audiences for personalization and marketing
Use multi-channel data sources to create audiences to use for personalization and remarketing tactics.
- Send audience segments to Real-Time CDP for deliver to destinations
Enhance marketing campaigns with audiences and profile data.
- Enhance your marketing campaign with AEP data for audience segmentation.
Use Audience Manager segments to create audiences in Real-Time CDP to use in personalization and remarketing.
- Perform anonymous digital audience targeting and personalization on the website, mobile app, or on supported advertising channels.
- Optimize landing page and pre-authentication experiences based on known device and behavioral characteristics.
- Apply the Audience Manager third-party data network to further refine and expand your audiences for targeting.
Use Analytics data for creating audiences to use in personalization or remarketing tactics.
- Perform digital audience targeting and personalization on devices or supported advertising channels.
- Optimize known customer landing pages and anonymous experiences based on device and behavioral attributes.
- Activate audiences to known channels, such as email and SMS.
Measure marketing image usage and performance
Track and analyze the effectiveness of marketing images by integrating AEM Assets and ÃÛ¶¹ÊÓƵ Analytics.
- Track and analyze asset performance.
- Analyze user engagement.
- Optimize content strategy.
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