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Email content creation with GenStudio for Performance Marketing genstudio-workflow
To enhance workflow efficiency and maintain brand consistency, you can combine GenStudio for Performance Marketing experiences with ÃÛ¶¹ÊÓƵ Journey Optimizer B2B Edition email orchestration. This expanded workflow enables you to leverage the AI-power content creation tools in GenStudio to expand and maximize email communications through account journeys.
For example, a technical marketer who uses Journey Optimizer B2B Edition to develop and automate email communications to key accounts can collaborate with a performance marketer who creates content using GenStudio. With this workflow, both can work together to combine on-brand content from GenStudio into Journey Optimizer B2B Edition account-based marketing automation, delivering engaging emails that target specific buying groups and drive sales.
GenStudio content generation capabilities
is a generative AI-first application that empowers marketing teams to create impactful, personalized ads and emails that adhere to brand standards and comply with their enterprise policies. By leveraging ÃÛ¶¹ÊÓƵ AI technology, it provides a comprehensive suite of tools that simplify the complexities of content creation and management so that creatives can focus on innovation.
Learn more about the GenStudio for Performance Marketing capabilities in the documentation
Export HTML from Journey Optimizer B2B Edition
First, in Journey Optimizer B2B Edition, export HTML from an email that includes your brand’s guidelines.
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In Journey Optimizer B2B Edition, access the content of your email in the visual design space.
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From the More … menu at the top of the email design space, choose Export HTML.
This action generates a downloaded .zip file that contains the HTML and image files.
Use the exported HTML in GenStudio for Performance Marketing
GenStudio for Performance Marketing recognizes certain elements within the imported email HTML when they are identified with a recognized field name. Add field names in the exported HTML using the Handlebars syntax where you need GenStudio for Performance Marketing to generate a certain type of content.
{{pre_header}}{{headline}}{{sub_headline}}{{body}}{{cta}}{{image}}{{link}}Create the template
Use the HTML file to create a template in GenStudio for Performance Marketing.
For detailed information about uploading an HTML template into GenStudio in the ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing, refer to Add a template in the GenStudio for Performance Marketing documentation.
When you upload the exported HTML as a template, GenStudio for Performance Marketing scans the HTML file for recognized fields. Use the preview to review your template elements and confirm that you identified them properly with the recognized field names.
Generate email experiences
In GenStudio for Performance Marketing, use the template to create several email experience variations and save them.
For detailed information about generating branded email experiences, refer to Create an email experience in the GenStudio for Performance Marketing documentation.
Add generated email experiences to Journey Optimizer B2B Edition
To use the GenStudio email variations created from the exported Journey Optimizer B2B Edition email HTML file, follow these steps:
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In Journey Optimizer B2B Edition, add an email to an account journey using a Take an action node.
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For the Action on target, choose People.
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For the Action on people, choose Send email.
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For the Email source, choose Create new email to create the email natively in Journey Optimizer B2B Edition.
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On the Create your Email page, select Import HTML.
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In the Import your email dialog, click ÃÛ¶¹ÊÓƵ GenStudio for Performance Marketing.
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Browse the published experiences.
You can filter the experiences on several criteria, such as Template and Created by.
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Select an experience and click Use to start building your email content.
note note NOTE GenStudio experiences created from a Journey Optimizer B2B Edition or Marketo Engage template are imported directly into the email design space. Experiences that are created without a Journey Optimizer B2B Edition template are imported into compatibility mode. -
Use the email content and personalization tools to edit your email as needed and save it.
