ÃÛ¶¹ÊÓÆµ Journey Optimizer B2B Edition Documentation
What’s new
Here is a sampling of the latest additions and enhancements in the Journey Optimizer B2B Edition application and documentation.
Integrate GenStudio for Performance Marketing email experiences with Journey Optimizer B2B Edition to enhance marketing efficiency and maintain brand consistency. With this integration, you can combine the GenStudio AI-powered content creation with the advanced orchestration capabilities in Journey Optimizer B2B Edition.
[Learn more]{class="badge informative" title="Learn about GenStudio email experiences"}
With the new Spam reports, you can avoid spam filters and ensure that messages are delivered to audience inboxes. Generate a Spam report directly in the email design space.
[Learn more]{class="badge informative" title="Learn about Spam detection reporting"}
Take actions directly from account details and buying group details pages for timely and intentional engagement.
Use the Send email action to send an approved Marketo Engage email to selected account contacts or buying group members.
[Learn more]{class="badge informative" title="Learn about sending emails to account contacts"}
From the buying group details, actions also include Assign a new member, Remove a member, and Edit a role.
[Learn more]{class="badge informative" title="Learn about buying group actions"}
You can now add your own custom CSS when you are authoring email and landing page content in the design space.
[Learn more]{class="badge informative" title="Learn about using custom CSS"}
To activate and manage the Intent Detection model, you can now upload a spreadsheet to define an intent data mapping category.
[Learn more]{class="badge informative" title="Learn about Intent keyword mapping configuration"}
With a Litmus account, you can now preview your email rendering in popular email clients from Journey Optimizer B2B Edition. This integration helps you to ensure that your email content looks great and works as designed in every email inbox.
[Learn more]{class="badge informative" title="Learn about the Litmus email testing integration"}
For a full list of new features and improvements, see the release notes.
Start with the basics
Overview demo
Discover the components of a buying group and understand the basics of building an account journey.