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ÃÛ¶¹ÊÓÆµ Journey Optimizer B2B Edition Documentation

What’s new

Here is a sampling of the latest additions and enhancements in the Journey Optimizer B2B Edition application and documentation.

GenStudio email experiences

Integrate GenStudio for Performance Marketing email experiences with Journey Optimizer B2B Edition to enhance marketing efficiency and maintain brand consistency. With this integration, you can combine the GenStudio AI-powered content creation with the advanced orchestration capabilities in Journey Optimizer B2B Edition.

[Learn more]{class="badge informative" title="Learn about GenStudio email experiences"}

Spam detection reporting

With the new Spam reports, you can avoid spam filters and ensure that messages are delivered to audience inboxes. Generate a Spam report directly in the email design space.

[Learn more]{class="badge informative" title="Learn about Spam detection reporting"}

Account and buying group actions

Take actions directly from account details and buying group details pages for timely and intentional engagement.

Use the Send email action to send an approved Marketo Engage email to selected account contacts or buying group members.

[Learn more]{class="badge informative" title="Learn about sending emails to account contacts"}

From the buying group details, actions also include Assign a new member, Remove a member, and Edit a role.

[Learn more]{class="badge informative" title="Learn about buying group actions"}

Custom CSS support

You can now add your own custom CSS when you are authoring email and landing page content in the design space.

[Learn more]{class="badge informative" title="Learn about using custom CSS"}

Intent keyword mapping

To activate and manage the Intent Detection model, you can now upload a spreadsheet to define an intent data mapping category.

[Learn more]{class="badge informative" title="Learn about Intent keyword mapping configuration"}

Email testing with Litmus

With a Litmus account, you can now preview your email rendering in popular email clients from Journey Optimizer B2B Edition. This integration helps you to ensure that your email content looks great and works as designed in every email inbox.

[Learn more]{class="badge informative" title="Learn about the Litmus email testing integration"}

For a full list of new features and improvements, see the release notes.

Start with the basics

Product usage launch

Launch from your home page
Learn how to achieve your goals faster in Journey Optimizer B2B Edition with your personalized home page based on your role.

Buying groups

Build your first Buying Group
Create your first buying group in Journey Optimizer B2B Edition to automate the process of engaging and qualifying contacts.

Account journeys

Create your first Account Journey
Design and orchestrate personalized account journeys to harmonize marketing outreach with targeted engagement.

Learn more
Learn more
Learn more

Overview demo

Discover the components of a buying group and understand the basics of building an account journey.

Explore the documentation

Additional resources

ÃÛ¶¹ÊÓÆµ Journey Optimizer B2B Edition
Videos and tutorials -
ÃÛ¶¹ÊÓÆµ Experience Platform
Documentation -
ÃÛ¶¹ÊÓÆµ Real-Time Customer Data Platform
Documentation - Developer tutorials
ÃÛ¶¹ÊÓÆµ Marketo Engage
User documentation - Developer documentation
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