Use Decisioning to personalize web offers
This tutorial builds on a previously created audience segmentation setup using the ÃÛ¶¹ÊÓƵ Experience Platform (AEP) Web SDK. In the previous tutorial, user preferences, such as interest in Stocks, Bonds, or Certificates of Deposit (CDs) were captured and used to segment individuals into targeted audiences within Experience Platform. This tutorial builds on that foundation by using ÃÛ¶¹ÊÓƵ Journey Optimizer (AJO) Decisioning to deliver personalized financial offers to those audiences in real time, enhancing both engagement and conversion outcomes.
Pre-requisites for this tutorial
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Access to Experience Platform
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Basic understanding of Experience Platform concepts (Profiles, Audiences, Datasets)
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Familiarity with Journey Optimizer
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Basic JavaScript knowledge (reading and writing simple functions)
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Ability to use Browser DevTools (Console and Network tabs)
Goal
This tutorial guides you through delivering personalized investment offers, such as Stocks, Bonds, or CDs, on a website using Journey Optimizer. By leveraging audience segmentation and Decisioning strategies, you learn how to ensure that each visitor sees the most relevant offer based on their preferences.
Tools used
- ÃÛ¶¹ÊÓƵ Experience Platform (AEP)
- ÃÛ¶¹ÊÓƵ Journey Optimizer (AJO)
- ÃÛ¶¹ÊÓƵ Experience Platform Tags
- AEP Web SDK (
Alloy.js) - AEP Edge Segmentation
- A webpage to display the offers