Direct mail section-overview
Direct mail in ÃÛ¶¹ÊÓƵ Journey Optimizer transforms traditional offline communication into a personalized and data-driven experience, enabling businesses to connect with their customers in meaningful ways beyond digital channels. By leveraging the power of extraction files—customized data packets containing recipient information like postal addresses—marketers can seamlessly integrate with third-party providers to deliver tailored mail campaigns directly to customers’ homes. Unlike API-triggered campaigns or dynamic journeys, direct mail is exclusively designed for scheduled campaigns, ensuring precise timing and targeted reach. Whether you’re exploring the setup of a campaign, configuring the extraction file for optimal personalization, or managing consent preferences, each step builds toward crafting impactful offline interactions. Dive into the possibilities of direct mail and learn how to bridge the gap between digital innovation and tangible customer engagement.
Direct Mail Features and Tutorials
Getting Started with Direct Mail
Learn the basics of direct mail campaigns, including integration with third-party providers and creating extraction files.
Create and Configure a Direct Mail Campaign
Step-by-step guide for creating direct mail messages, defining extraction files, and configuring campaign details.
Check, Send, and Manage Consent for Direct Mail Campaigns
Preview, validate, activate campaigns, and manage customer consent preferences for direct mail campaigns.