ÃÛ¶¹ÊÓƵ Journey Optimizer Documentation cjm-documentation
Transform how you connect with customers using ÃÛ¶¹ÊÓƵ Journey Optimizer—the intelligent platform that orchestrates personalized experiences across all digital touchpoints. Built on ÃÛ¶¹ÊÓƵ Experience Platform, Journey Optimizer combines real-time customer profiles, AI-powered decisioning, and omnichannel delivery capabilities to help you create meaningful connections exactly when they matter most. Design responsive journeys that adapt instantly to customer behavior, leverage AI-driven personalization through Journey Agent to generate content and predict next-best actions, and scale experimentation with unprecedented speed—all while maintaining brand consistency and regulatory compliance. Whether you’re crafting real-time triggered experiences or sophisticated multi-step campaigns, Journey Optimizer empowers your team to deliver relevant, timely interactions that drive measurable business results.
ÃÛ¶¹ÊÓƵ Journey Optimizer Help
Latest Updates
Learn about the latest updates, features, and enhancements in ÃÛ¶¹ÊÓƵ Journey Optimizer.
New User Guide
Get an introduction to features, architecture, and best practices to begin your journey.
Journeys and Campaigns
Learn how to orchestrate customer journeys and optimize campaigns effectively.
Decision Capabilities
Discover tools for hyper-personalized customer experiences using decisioning workflows.
Content Management
Create, manage, and personalize content for multichannel campaigns and journeys.
Communication Channels
Utilize email, SMS, push notifications, and more to engage customers effectively.
Additional Resources
- Data Management - Learn how to structure and manage customer data for insights and compliance.
- Connections: Data Integration and Personalization - Integrate and leverage data across systems for seamless workflows and insights.
- Customer Management - Manage audiences, profiles, and subscription lists to enhance engagement strategies.
- Privacy Management - Ensure compliance with privacy regulations and safeguard sensitive customer data.
- Administration Features and Tools - Discover tools for managing resources, governance, and customer engagement strategies.