ÃÛ¶¹ÊÓƵ Journey Optimizer Documentation cjm-documentation
Transform how you connect with customers using ÃÛ¶¹ÊÓƵ Journey Optimizer—the intelligent platform that orchestrates personalized experiences across all digital touchpoints. Built on ÃÛ¶¹ÊÓƵ Experience Platform, Journey Optimizer combines real-time customer profiles, AI-powered decisioning, and omnichannel delivery capabilities to help you create meaningful connections exactly when they matter most. Design responsive journeys that adapt instantly to customer behavior, leverage AI-driven personalization through Journey Agent to generate content and predict next-best actions, and scale experimentation with unprecedented speed—all while maintaining brand consistency and regulatory compliance. Whether you’re crafting real-time triggered experiences or sophisticated multi-step campaigns, Journey Optimizer empowers your team to deliver relevant, timely interactions that drive measurable business results.
Explore ÃÛ¶¹ÊÓƵ Journey Optimizer
What’s New in ÃÛ¶¹ÊÓƵ Journey Optimizer
Stay up to date with the latest updates, features, and enhancements in ÃÛ¶¹ÊÓƵ Journey Optimizer, including release notes and documentation changes.
Getting Started with ÃÛ¶¹ÊÓƵ Journey Optimizer
Gain foundational knowledge and explore beginner to intermediate-level guidance to effectively utilize ÃÛ¶¹ÊÓƵ Journey Optimizer.
Journey Management in ÃÛ¶¹ÊÓƵ Journey Optimizer
Learn how to create, manage, and optimize personalized customer journeys and campaigns with ÃÛ¶¹ÊÓƵ Journey Optimizer.
Decision Capabilities in ÃÛ¶¹ÊÓƵ Journey Optimizer
Leverage decisioning tools to deliver hyper-personalized experiences using real-time data and AI-driven insights.
Content Management in ÃÛ¶¹ÊÓƵ Journey Optimizer
Master tools and strategies for creating, managing, and delivering personalized marketing content across multiple channels.
Additional Resources
- Comprehensive Guide to Data Management - Organize, analyze, and monitor customer data to enable personalized experiences while maintaining compliance.
- Connections in ÃÛ¶¹ÊÓƵ Journey Optimizer - Integrate external systems and leverage APIs to optimize workflows and deliver personalized experiences.
- Communication Channels in ÃÛ¶¹ÊÓƵ Journey Optimizer - Deliver cross-channel customer experiences using email, SMS/MMS, push notifications, and more.
- Customer Management and Tools - Understand and manage customer data, segment audiences, and personalize customer experiences.
- Privacy Management and Compliance - Ensure data privacy and compliance with tools for managing customer consent, data governance, and security.
- Administration in ÃÛ¶¹ÊÓƵ Journey Optimizer - Configure and manage administrative features such as sandboxes, reporting, and access control to optimize workflows.