Communication Channels section-overview
Communication Channels in ÃÛ¶¹ÊÓƵ Journey Optimizer empower you to connect with your customers like never before, offering a seamless blend of outbound and inbound interactions to craft personalized, impactful engagements. Outbound channels, such as email, SMS/MMS, push notifications, and direct mail, let you proactively reach out with messages tailored to your audience’s preferences. Meanwhile, inbound channels like in-app messaging, web-based experiences, content cards, and code-based campaigns invite customers to engage on their terms, fostering deeper connections. Whether you’re automating journeys or running targeted campaigns, each channel brings its unique strengths—email for mass personalization, push for instant notifications, SMS for concise updates, and web for immersive online experiences. Together, these channels form a dynamic toolkit for creating customer journeys that feel intuitive, responsive, and meaningful. Dive deeper to discover how each channel can amplify your strategies and bring your marketing vision to life.
Inbound Channels
Email Channel
Create, manage, and optimize email campaigns with advanced tools for personalization and compliance.
Push Notification Channel
Send engaging push notifications with advanced design options and rapid delivery mode.
SMS/MMS Messaging
Create and manage SMS/MMS campaigns with compliance and opt-out mechanisms.
Direct Mail Campaigns
Integrate third-party providers to create, configure, and send direct mail campaigns.
Outbound Channels
In-app Messaging Channel
Engage customers through mobile and web In-app messages with design and personalization options.
Web Channel
Design and deploy personalized web experiences with advanced tracking and SPA support.
Code Based Experiences
Create tailored campaigns using code-based workflows for personalized content delivery.
Content Cards
Deliver dynamic and interactive content to mobile apps and websites through Content Cards.
Leveraging channels in journeys & campaigns leverage
In ÃÛ¶¹ÊÓƵ Journey Optimizer, you can leverage communication channels in two primary contexts:
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Journeys: Create seamless customer experiences across multiple touchpoints. Automate interactions based on user behavior and preferences, ensuring timely and relevant communications that guide users through their journey with your brand. Learn how to create and execute a journey.
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Campaigns: Deploy a specific marketing campaigns that utilizes a given channel to achieve targeted objectives. Whether promoting a new product or driving seasonal sales, campaigns enable you to craft focused messaging strategies tailored to your audience. Learn how to create and execute a campaign.