Communication Channels section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer’s Communication Channels empower you to connect with your customers across a dynamic cross-channel ecosystem, blending digital and physical touchpoints for truly personalized engagement. Whether it’s crafting dynamic emails with Send-Time Optimization, sending timely SMS or push notifications, engaging users with in-app messages, or bridging the digital divide with direct mail, each channel is designed to meet your audience where they are. These channels differ not just in medium but in strategy—for example, push notifications excel at real-time mobile engagement, while direct mail offers tactile, offline personalization. From web experiences to code-based customization and even LINE messaging, each channel offers unique tools and capabilities. Together, they form a cohesive system to elevate customer journeys and create meaningful connections.
Communication Channels
Using the Email Channel
Learn how to create, design, personalize, and manage impactful email campaigns using ÃÛ¶¹ÊÓƵ Journey Optimizer’s tools and features.
In-app Messaging Channel
Deliver personalized messages within mobile and web apps to enhance user engagement and campaign effectiveness.
Push Notification Channel
Create and send personalized push notifications with advanced features like silent notifications and rapid delivery mode.
SMS / MMS Channel
Send personalized SMS, MMS, and RCS messages while ensuring compliance with industry regulations.
Direct Mail Campaigns
Integrate offline communication channels using direct mail campaigns for personalized customer engagement.
Additional Resources
- Web Channel - Create and manage dynamic, personalized web experiences seamlessly integrated into customer journeys.
- Code-Based Experiences - Leverage code-based experiences to create highly customized, dynamic content using HTML and JSON templates.
- Content Cards - Deliver personalized, persistent, and engaging content within mobile apps and websites using Content Cards.
- LINE Channel - Create, personalize, and send messages using the LINE communication channel as part of customer journeys.