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Direct mail section-overview

Direct Mail in ÃÛ¶¹ÊÓÆµ Journey Optimizer reimagines offline customer engagement by seamlessly bridging the digital and physical worlds. This feature empowers marketers to create personalized campaigns that reach audiences beyond online channels, leveraging structured extraction files to deliver tailored messaging via third-party providers. From configuring campaigns and generating data-rich files to validating and activating mailings, Direct Mail provides a streamlined workflow for engaging customers through tangible, meaningful experiences. Dive into tutorials to explore how campaign setup differs from extraction file configuration, or learn the nuances of managing consent and troubleshooting errors to ensure flawless execution. Whether you’re crafting a message or previewing personalized content, Direct Mail opens up exciting possibilities for connecting with customers in ways that feel personal and impactful.

Direct Mail Resources

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How to Get Started with Direct Mail Campaigns

Step-by-step tutorial on creating and managing direct mail messages, including integration with third-party providers and generating extraction files.

Get started now

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How to Create a Direct Mail Campaign

Detailed instructions for setting up direct mail campaigns, configuring extraction files, and defining routing configurations.

Learn how to create a campaign

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Check, Validate, and Send Direct Mail Campaigns

Guidance on previewing, validating, and activating direct mail campaigns, including managing consent and resolving errors.

Review and send campaigns

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