Code-based experience section-overview
Code-based experiences in ÃÛ¶¹ÊÓƵ Journey Optimizer empower developers and advanced users to precisely personalize specific elements within applications—called surfaces—using HTML or JSON content, without overhauling entire pages or sections. This capability opens up new possibilities for delivering dynamic, tailored content at granular touchpoints, ensuring every user interaction feels relevant and impactful. Whether you’re evaluating when to use code-based personalization versus traditional web channels, exploring the technical workflow behind surface configuration and publishing, or mastering advanced tools like decision policies and priority scores, each subsection in this documentation provides clear guidance to unlock the full potential of code-based experiences. With a balance of flexibility and control, this feature transforms how brands connect with users through scalable and highly customizable content delivery.
Code-Based Experience Resources
Getting Started with Code-Based Experiences
Learn how to personalize granular locations within applications using HTML or JSON content in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Guide to Creating and Managing Code-Based Experiences
Discover how to build, customize, test, and manage code-based experiences with advanced features like decision policies and priority scores.