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Customer section-overview

The ‘Customer’ section in ÃÛ¶¹ÊÓÆµ Journey Optimizer is your gateway to unlocking the full potential of personalized marketing and customer engagement. By weaving together powerful tools like Audiences, Profiles, Subscription Lists, Identities, and the License Usage Dashboard, this section empowers you to transform raw customer data into actionable insights and tailored experiences. Audiences help you craft precise segments for targeted campaigns, while Profiles provide a unified, real-time view of customer behavior for deeper personalization. Subscription Lists enable you to engage opted-in customers with meaningful, trackable communications. Identities tie it all together, ensuring a holistic view of each individual through identity graphs and cross-channel data integration. Finally, the License Usage Dashboard offers a clear snapshot of how your organization leverages these capabilities. Together, these features form the foundation for delivering truly impactful, data-driven customer journeys.

Customer Features and Documentation

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Audiences in ÃÛ¶¹ÊÓÆµ Journey Optimizer

Leverage audience creation, segmentation, and activation tools to drive personalized customer journeys.

Explore Audience Features

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Subscription Lists Overview and Management

Learn to create, manage, and analyze subscription lists to enhance audience engagement with personalized communications.

Discover Subscription List Tools

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Profiles: Unified Data and Personalization

Understand how to consolidate customer data and create unified profiles for real-time personalization.

Learn About Profiles

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Introduction to Identities

Dive into the Identity Graph and learn how identities are structured and managed in ÃÛ¶¹ÊÓÆµ Journey Optimizer.

Read About Identities

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License Usage Dashboard

Monitor your organization’s license usage and understand the concept of Engageable Profiles.

View License Usage Dashboard

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