Customer section-overview
The ‘Customer’ section in ÃÛ¶¹ÊÓƵ Journey Optimizer is your gateway to unlocking the full potential of personalized engagement. At its core, it empowers you to understand, segment, and interact with your audience through tools like Audiences, Profiles, Subscription Lists, and Identities. Imagine crafting a symphony of customer connections—Audiences help you design precise segments for targeted campaigns, Profiles enable real-time insights and personalization, Subscription Lists organize opt-in customers for seamless communication, and Identities weave together data points to form a unified view of each individual. Whether you’re focusing on segmentation, testing journeys, or analyzing subscription trends, each feature offers distinct yet complementary ways to transform raw data into meaningful, actionable strategies. Together, these tools ensure you not only understand your customers but also deliver experiences that resonate deeply in real time.
Customer Features
Audiences in ÃÛ¶¹ÊÓƵ Journey Optimizer
Learn how to create, manage, activate, and enrich audience segments for targeted campaigns and personalized experiences. Explore audience workflows and advanced composition techniques.
Subscription Lists: Creation, Management, and Reporting
Discover how to create, manage, and analyze subscription lists for organizing opted-in profiles, sending targeted communications, and monitoring engagement.
Managing Profiles in ÃÛ¶¹ÊÓƵ Journey Optimizer
Understand how to manage customer profiles for personalized experiences, testing journeys, and leveraging computed attributes. Includes tutorials and video guides.
Get Started with Identities
Learn the fundamentals of identity management, including structure, usage, and visualization through the Identity Graph and Identity Service.
License Usage Dashboard
Track your organization’s license usage and engageable profiles with the License Usage dashboard. Understand permissions and how to access this feature.