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Subscription lists section-overview

Subscription lists in ÃÛ¶¹ÊÓÆµ Journey Optimizer are your gateway to delivering highly personalized and relevant communications to your customers. Imagine a curated playlist, but instead of songs, it’s a collection of customer profiles who have actively opted in to hear from you about specific topics, events, or interests. Whether you’re organizing subscribers for a webinar, segmenting audiences for a newsletter, or targeting campaigns for niche preferences, subscription lists ensure your communications hit the right notes. Dive into creating and categorizing lists, learn how to use them to craft targeted journeys, and explore powerful tools like real-time live reports and detailed analytics to monitor their effectiveness. Each topic—from building lists to analyzing growth—offers unique insights to help you engage your audience and drive meaningful connections.

Subscription Lists Features

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Create, Manage, and Monitor Subscription Lists

Learn how to create, use, browse, and monitor subscription lists to organize customer profiles and enable targeted communications.

Get started with subscription lists

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Subscription Live Report

Explore real-time insights into subscriber activity over the last 24 hours using widgets, KPIs, and graphs.

View the live report details

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Subscription Report Overview

Analyze subscription and unsubscription data to assess campaign effectiveness, subscriber growth, and engagement across various dimensions.

Understand subscription reports

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