Profiles section-overview
Profiles in ÃÛ¶¹ÊÓƵ Journey Optimizer represent the heartbeat of personalized customer engagement, seamlessly uniting fragmented data into a dynamic and actionable Real-time Customer Profile. By consolidating behavioral, transactional, and identity data through tools like the Identity Graph and intelligent Merge Policies, Profiles empower marketers, journey managers, and data analysts to create holistic views of their customers. Whether you’re leveraging Test Profiles to simulate and refine experiences, or enhancing segmentation and personalization with Computed Attributes that aggregate meaningful insights, each feature serves a unique purpose. Together, they form a robust ecosystem designed to unlock real-time, contextually rich customer journeys that adapt to individual preferences and behaviors. Dive in to explore how these elements collaborate to transform raw data into compelling customer experiences.
Profiles Features and Tutorials
Getting Started with Profiles
A beginner’s guide to creating and managing customer profiles using Real-time Customer Profile features in ÃÛ¶¹ÊÓƵ Journey Optimizer.
How to Create Test Profiles
Master the process of creating test profiles for journey and content testing, using CSV uploads, API calls, or in-product tools.
Creating and Using Computed Attributes
Enhance personalization and segmentation by creating computed attributes that summarize behavioral data into actionable insights.