Profiles section-overview
At the heart of ÃÛ¶¹ÊÓƵ Journey Optimizer lies the Profiles feature, a powerful tool designed to unlock the full potential of your customer data. By leveraging the Real-time Customer Profile, you can consolidate fragmented data into a single, unified view of each individual, ensuring personalized, real-time engagement across every interaction. Dive into key capabilities like data ingestion to bring in diverse datasets, the identity graph to connect customer identities seamlessly, and merge policies that intelligently combine data for a holistic perspective. From the Profiles dashboard, where you can visualize and manage these profiles, to advanced functionalities like creating test profiles for journey simulations or computed attributes for deeper insights and precision targeting, Profiles ensures you have everything you need to deliver truly meaningful experiences. Whether you’re testing campaigns, personalizing content, or orchestrating customer journeys, Profiles makes it all possible, offering both clarity and creativity in customer engagement.
Profiles Features and Tutorials
Get Started with Profiles
Learn how to consolidate customer data, create unified profiles, and leverage them for personalized experiences in ÃÛ¶¹ÊÓƵ Journey Optimizer.
How to Create Test Profiles
Follow step-by-step instructions to create test profiles for journey testing, content previewing, and using test mode in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Guide to Using Computed Attributes
Learn how to create, manage, and utilize computed attributes for enhanced segmentation, personalization, and journey orchestration.