Audiences section-overview
Audiences in ÃÛ¶¹ÊÓƵ Journey Optimizer empower you to transform raw data into actionable insights, enabling personalized customer experiences at scale. By leveraging the robust capabilities of ÃÛ¶¹ÊÓƵ Experience Platform, you can create dynamic audience segments using real-time data through streaming, batch, and edge segmentation methods. Whether you’re combining existing audiences in a visual canvas with Audience Composition or importing custom datasets for enhanced targeting, this feature places precision and flexibility at your fingertips. From activating audiences in campaigns and journeys to enriching messages with contextual attributes, every tool is designed to help you craft meaningful, data-driven interactions. Dive deeper into segmentation strategies, audience activation workflows, and enrichment attributes to unlock the full potential of your customer data.
Audiences in ÃÛ¶¹ÊÓƵ Journey Optimizer
Get Started with Audiences
Learn the basics of audiences, their types, and how to manage them within ÃÛ¶¹ÊÓƵ Journey Optimizer using ÃÛ¶¹ÊÓƵ Experience Platform.
Create and Manage Audiences
Comprehensive guidance on creating, managing, and enhancing audience segments for targeted campaigns and personalization.
Audience Activation in Campaigns & Journeys
Understand how to activate and use ÃÛ¶¹ÊÓƵ Experience Platform audiences in campaigns and journeys within Journey Optimizer.
Leverage Enrichment Attributes
Discover how to use enrichment attributes for personalization and journey creation tailored to your audience’s needs.