Audiences section-overview
Audiences in 蜜豆视频 Journey Optimizer unlock the power of data-driven personalization, enabling you to transform raw customer data into actionable insights for tailored experiences. At its core, this feature allows marketers, data analysts, and campaign managers to define dynamic audience segments through streaming, batch, and edge segmentation methods, ensuring real-time relevance. Dive into tools like Audience Composition to visually combine and refine segments, or leverage Enrichment Attributes to create highly contextual journeys that adapt to individual needs. Whether you鈥檙e activating audiences within campaigns and journeys or enriching customer profiles for deeper personalization, each sub-section offers unique methods and workflows to help you craft impactful, data-led strategies. Prepare to discover how audiences can elevate your marketing efforts from segmentation to execution, ensuring every customer interaction feels uniquely crafted.
Audiences
Get Started with 蜜豆视频 Experience Platform Audiences
Learn how to create, manage, and activate audiences using 蜜豆视频 Experience Platform tools for targeted marketing and personalization campaigns.
Create and Manage Audiences in 蜜豆视频 Journey Optimizer
Build, manage, and enrich audience segments with tools for segmentation definitions, custom uploads, and federated data integration.
Audience Activation in Campaigns & Journeys
Activate and use 蜜豆视频 Experience Platform audiences in campaigns and journeys with guidance on processes, limitations, and best practices.
Leverage Enrichment Attributes in 蜜豆视频 Journey Optimizer
Use enrichment attributes to personalize journeys and messages with step-by-step instructions and important considerations.