Create audiences section-overview
Imagine being able to craft the perfect audience for every marketing campaign and customer journey—ÃÛ¶¹ÊÓƵ Journey Optimizer’s ‘Create Audiences’ feature makes this vision a reality. Whether you’re segmenting customers based on behaviors like recent purchases or combining external data sources to enrich profiles, this suite of capabilities empowers you to design audiences with precision and creativity. Dive into segment definitions to build audiences using rules and attributes, or explore audience composition workflows to refine, split, and rank profiles for tailored targeting. Need to import custom data? The CSV upload option ensures seamless integration. For advanced personalization, federated audience composition lets you leverage data from trusted partners while safeguarding privacy. Each method serves a unique purpose, from real-time updates to batch evaluations, ensuring your audience strategies remain as dynamic as your customer needs. With these tools, the possibilities for audience personalization and engagement are limitless.
Create Audiences
Build Audience Segment Definitions
Learn how to create audience segment definitions using attributes and events, and explore evaluation methods like streaming, batch, edge, and flexible segmentation.
Getting Started with Audience Composition
Discover how to combine, enrich, split, rank, and manage audience compositions for targeted campaigns and personalized journeys.
Custom Upload for ÃÛ¶¹ÊÓƵ Experience Platform Audiences
Import audiences using a CSV file, map attributes, and understand custom upload behavior in recurring journeys.
Federated Audience Composition
Enhance audience personalization by integrating data from enterprise data warehouses and trusted partners while maintaining data security.