Create audiences section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer’s ‘Create Audiences’ feature empowers you to craft hyper-targeted audience segments that fuel personalized marketing campaigns and seamless customer journeys. Whether you’re defining audience groups based on behaviors and profile data, combining and enriching segments for specific campaigns, or importing custom audiences via CSV files, this tool offers unparalleled flexibility and precision. From real-time streaming segmentation to federated data integration that enhances profiles securely, each method serves a unique purpose in tailoring your strategy. Dive into tools like audience composition workflows for dynamic management, or explore federated composition to leverage enterprise data without compromising privacy. With these capabilities, marketing professionals, data analysts, and journey designers can unlock the full potential of their audience data to deliver meaningful, impactful experiences.
Audience Creation Resources
Build and Manage Segment Definitions
Create audience segment definitions using attributes and events, and explore evaluation methods like streaming, batch, and edge segmentation.
Get Started with Audience Composition
Combine, enrich, split, rank, and manage audience compositions for targeted campaigns and personalized journeys.
Import Audiences Using Custom Upload
Import audience data into ÃÛ¶¹ÊÓƵ Experience Platform through custom uploads using CSV files and manage recurring journeys.
Federated Audience Composition
Enhance audience profiles by integrating data from enterprise data warehouses and trusted partners while maintaining data security.