Decision capabilities section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer’s decision capabilities empower marketers to deliver hyper-personalized customer experiences by intelligently selecting the right content, offers, or messages based on real-time data. At the heart of these capabilities are two core solutions: Decisioning and Decision Management. Think of Decisioning as the architect—it organizes and optimizes catalogs of decision items with schema-based management and flexible rules, currently tailored for code-based channels. Meanwhile, Decision Management acts as the strategist, leveraging a central library of marketing offers and advanced decision engines to personalize interactions across multiple channels like Email, SMS, and In-App Messaging. Together, these tools allow you to orchestrate data-driven, meaningful customer journeys with precision, ensuring every moment of engagement feels relevant and impactful.
Decision Capabilities
Introduction to ÃÛ¶¹ÊÓƵ Journey Optimizer Decision Capabilities
Learn the core concepts of decision capabilities, including Decisioning and Decision Management, to deliver personalized marketing offers.
Comprehensive Guide to Decisioning
Discover how to configure and optimize decisioning capabilities, manage decision items, and create advanced policies for personalization.
Comprehensive Guide to Decision Management
Master decision workflows to deliver personalized offers using advanced tools like AI models, batch decisioning, and APIs.