Decision management section-overview
Decision Management in ÃÛ¶¹ÊÓƵ Journey Optimizer is your gateway to creating personalized, data-driven customer experiences by delivering the right offer at the right time. Think of it as the brain behind your marketing strategies—an intelligent system that combines audience insights, ranking formulas, and AI to curate and prioritize offers for maximum impact. From building a robust library of offers and customizing eligibility rules to leveraging context data for real-time personalization, Decision Management empowers marketers to create seamless and relevant interactions across channels. Whether you’re configuring placements, optimizing rankings with AI, or analyzing event data for deeper insights, each feature works together to refine your decision-making process. Dive deeper into topics like creating components, managing decisions, and utilizing batch decisioning to scale your efforts effectively, and watch your customer engagement soar.
Decision Management Features
Introduction to Decision Management
Learn the foundational concepts, guardrails, and workflows for creating personalized offers and managing decisions in ÃÛ¶¹ÊÓƵ Journey Optimizer.
How to Create and Manage Components
Discover how to create placements, configure decision rules, and organize offers using collection qualifiers for optimized management.
Offer Ranking Techniques
Learn how to prioritize offers using ranking formulas and AI models to deliver personalized experiences and achieve business goals.
Create and Manage Offers
Master the creation of fallback offers, dynamic collections, and constraints to personalize and optimize offer delivery across channels.
Create, Configure, and Simulate Decisions
Understand how to build, test, and optimize decisions using offer selection methods, ranking strategies, and simulation tools.
Use Batch Decisioning
Deliver offer decisions at scale to all profiles in an audience with batch decisioning techniques, including setup and monitoring.
Additional Resources
- Collect Event Data for Decision Management - Capture and integrate decision-related event data such as impressions, clicks, and custom events for analytics and AI model building.
- Leverage Context Data - Use context data in decision workflows for eligibility rules, ranking formulas, and personalization via Decisioning and Edge APIs.
- Create and Analyze Decision Management Reports - Generate insights from Decision Management events using reporting datasets and schemas integrated with ÃÛ¶¹ÊÓƵ Experience Platform.
- Export Your Offer Catalog - Export datasets like personalized offers, decisions, and placements to ÃÛ¶¹ÊÓƵ Experience Platform for advanced decision workflows.
- API Reference for Decision Management and Offer Delivery - Access detailed documentation on APIs for offer delivery, including Decisioning API, Edge Decisioning API, and Batch Decisioning API.