Decision management section-overview
Decision Management in ÃÛ¶¹ÊÓƵ Journey Optimizer is a powerful, AI-driven system that enables marketers and customer experience specialists to craft deeply personalized journeys by intelligently delivering the right offers to the right audience at the right time. By combining audience insights, eligibility rules, and ranking formulas, Decision Management ensures every customer interaction feels tailored and impactful. From creating and managing offers to configuring placements and leveraging context data, each component plays a distinct role—offers define the core content, rankings prioritize delivery, and event data provides actionable feedback for continuous optimization. Whether you’re orchestrating offers for email campaigns, scaling decisions across large audiences with batch decisioning, or fine-tuning with AI-powered rankings, these interconnected tools work seamlessly to transform customer engagement into a data-driven art form. Dive into this section to unlock the full potential of personalized marketing and elevate your brand’s customer experience strategy.
Decision Management Features
Getting Started with Decision Management
Get step-by-step guidance on using Decision Management features like offer orchestration, eligibility rules, and AI-powered ranking.
Create and Configure Components
Learn how to create and manage components such as placements, decision rules, and collection qualifiers for targeted marketing experiences.
Create and Optimize Rankings
Prioritize and optimize offers using ranking methods, AI models, and formulas to improve audience engagement.
Create and Manage Offers
Craft, configure, and organize offers with constraints like eligibility rules, fallback offers, and frequency capping.
Create and Manage Decisions
Configure and manage decisioning workflows, including scopes, offer selection methods, and simulations for validation.
Additional Resources
- Use Batch Decisioning - Deliver personalized offer decisions at scale using batch decisioning workflows for ÃÛ¶¹ÊÓƵ Experience Platform audiences.
- Collect Event Data - Understand event types and learn how to collect, manage, and integrate event data for smarter decision-making.
- Leverage Context Data - Utilize context data in workflows to craft eligibility rules, ranking formulas, and dynamic decision scopes.
- Create Decision Management Reports - Analyze Decision Management events and datasets to generate actionable insights for customer engagement optimization.
- Export Your Offer Catalog - Export offer catalogs to ÃÛ¶¹ÊÓƵ Experience Platform and manage datasets for personalized content delivery.
- API Reference for Decision Management - Access APIs like Decisioning API and Edge Decisioning API for personalized offers and decision workflows.