Create & manage decisions section-overview
Decision Management in ÃÛ¶¹ÊÓƵ Journey Optimizer empowers you to transform customer interactions into personalized, impactful experiences by dynamically selecting the best offers for each unique profile. At its core, the Offer Decision Engine evaluates eligibility, prioritization, and constraints to ensure that every offer aligns with your audience’s needs. From configuring offer selection methods—whether through predefined priorities, custom ranking formulas, or cutting-edge AI models—to simulating decisions in real-time with test profiles, this feature offers precision and flexibility. While creating decisions focuses on defining scopes and fallback strategies, configuring offer selection dives deep into ranking mechanisms, and simulations help validate your logic without impacting live audiences. Together, these capabilities enable marketers, campaign managers, and customer experience specialists to design, test, and deploy tailored experiences with confidence and creativity.
Create and Manage Decisions
Create and Manage Decisions with ÃÛ¶¹ÊÓƵ Journey Optimizer
Learn how to create, configure, and manage decisions using the Offer Decision Engine and simulations for personalized customer interactions.
Guide to Creating and Managing Decisions
Step-by-step guide on creating decisions, defining scopes, evaluation criteria, fallback offers, and managing decision lists.
How to Configure Offer Selection
Discover methods for prioritizing, ranking, and using AI models to select the most appropriate offers for placements.
Simulate Offer Decisions
Test decisioning logic by simulating which offers will be delivered to test profiles for a given placement.