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Create & manage decisions section-overview

Imagine having a powerful decision-making engine that ensures every customer interaction is personalized, relevant, and impactful—this is the essence of Decision Management in ÃÛ¶¹ÊÓƵ Journey Optimizer. At its core, decisions act as dynamic containers housing offers and leveraging the Offer Decision Engine to determine the best match for each customer based on eligibility, ranking, and constraints. From crafting these decisions with precise scopes and fallback strategies to configuring advanced offer selection methods like AI-driven ranking, you have full control over how offers are prioritized and delivered. And to make it even better, simulations allow you to validate and refine your decisioning logic in real-time without affecting live audiences. Whether you’re defining granular evaluation criteria, assigning ranking methods, or testing with robust simulations, every tool works seamlessly to empower you to deliver the right offer, to the right person, at the right time.

Create & Manage Decisions