Get started with Decision management section-overview
Decision Management in ÃÛ¶¹ÊÓƵ Journey Optimizer transforms raw data into real-time, actionable insights, enabling hyper-personalized customer experiences across channels. Imagine being able to deliver the right offer to the right person, at precisely the right moment—this is the power of Decision Management. At its core, it combines tools like the Offer Library, which organizes and prioritizes marketing offers, with advanced features like eligibility rules, ranking formulas, and AI-powered logic to ensure precision. Dive into topics like refining audience eligibility with Custom Upload Audiences, embedding personalized offers into emails, and navigating the Offer Library interface. Whether you’re setting up fallback offers as safety nets or leveraging dynamic collections to streamline personalization, each feature contributes to a seamless, data-driven customer journey. Ready to explore how these components work together to revolutionize your marketing strategies?
Get started with Decision Management
About Decision Management
Discover the components, benefits, and use cases of Decision Management, and how it enables personalized offers across multiple touchpoints.
Decision Management Guardrails & Limitations
Understand the operational constraints and thresholds of Decision Management to optimize your workflows effectively.
Offer Library User Interface
Learn to navigate and use the Offer Library UI to manage offers, collections, placements, and decisions in Decision Management.
Key Steps to Create and Manage Offers
Follow a step-by-step guide to create, configure, and manage offers for personalized customer experiences.
Using Custom Upload Audiences
Refine offer eligibility and personalize content by leveraging Custom Upload Audiences in Decision Management.
Additional Resources
- Use Personalized Offers in Emails - Learn to configure and integrate personalized offers into email campaigns to deliver optimized content.