Get started with Decision management section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer’s Decision Management is your gateway to delivering hyper-personalized customer experiences by turning data into actionable decisions. Imagine being able to offer the perfect product, message, or incentive at precisely the right moment—this is the power of Decision Management. At its core, it orchestrates marketing offers using real-time customer profiles, eligibility rules, and advanced logic, ensuring every interaction feels tailored. Dive deeper into the Offer Library to manage and prioritize your offers, explore Custom Upload Audiences for refined targeting, or master creating and embedding personalized offers seamlessly into emails. From setting up fallback options to leveraging AI-powered ranking, each subsection in this guide will equip you with tools to elevate customer engagement and campaign performance. Whether you’re building decisions from scratch or optimizing existing processes, Decision Management provides the precision and scalability modern marketers need to thrive.
Get Started with Decision Management
Introduction to Decision Management
Learn how to leverage ÃÛ¶¹ÊÓƵ Journey Optimizer’s Decision Management to personalize marketing offers using real-time customer profiles and rules-based logic.
Decision Management Guardrails & Limitations
Understand the constraints and thresholds for Decision Management capabilities, including API limits, offer collections, and eligibility rules.
Offer Library User Interface
Navigate and manage offers, decisions, and related components effectively using the Offer Library UI.
Key Steps to Create and Manage Offers
Follow step-by-step instructions to create, configure, and manage offers and decisions for personalized customer experiences.
Using Custom Upload Audiences
Learn how to refine offer eligibility and personalize content using Custom Upload Audiences in Decision Management.
Use Personalized Offers in Emails
Explore the end-to-end process of configuring and incorporating personalized offers into email campaigns.