Leverage context data section-overview
Context data in ÃÛ¶¹ÊÓƵ Journey Optimizer unlocks the power of real-time personalization by enabling dynamic decision-making workflows tailored to individual customer experiences. Imagine crafting eligibility rules that adapt to each user’s unique context or ranking formulas that prioritize offers based on their preferences—all fueled by robust APIs like the Decisioning API and Edge Decisioning API. While the Decisioning API allows testing flexibility with its ‘dryrun’ parameter, the Edge Decisioning API focuses on delivering device-specific personalization at lightning speed. Dive deeper into the distinctions between these APIs, learn how to pass context data, and explore strategies for integrating eligibility rules and ranking formulas to create impactful, personalized journeys. Whether you’re defining schemas for Edge Decisioning or configuring offer decisions, the tools and guidance provided here empower you to transform data into meaningful customer interactions.
Leverage Context Data
Get Started with Context Data
Understand the role of context data in decision management, along with API distinctions and usage limitations.
How to Use Context Data in Edge Decisioning Requests
Learn how to pass context data in Edge Decisioning requests to deliver personalized offers and configure eligibility rules.
Using Context Data in Decisioning Requests
Discover how to pass context data in Decisioning requests and use it for eligibility rules and ranking formulas.