Leverage context data section-overview
In ÃÛ¶¹ÊÓƵ Journey Optimizer, context data transforms decision management into a dynamic, personalized experience by delivering tailored content based on real-time insights. Whether it’s determining offer eligibility, ranking options, or fine-tuning personalization, context data acts as the driving force behind smarter decisions. Developers and data engineers can leverage this capability through the Decisioning API for flexible testing with the dryrun parameter or the Edge Decisioning API for instantaneous, edge-level personalization. While both APIs utilize context data, the Edge Decisioning API excels in delivering device-specific offers without testing capabilities, whereas the Decisioning API prioritizes rule configurations and ranking formulas. Dive deeper into crafting eligibility rules, grouping offers into collections, and configuring decision scopes to unlock the full potential of context-driven personalization. With guardrails to guide implementation and resources to refine your workflow, the possibilities for creating tailored customer journeys are endless.
Leverage Context Data
Using Context Data in Decision Management
Learn how to integrate context data into decision management workflows, including eligibility rules, ranking formulas, and personalization.
How to Pass Context Data in Edge Decisioning Requests
Follow a step-by-step guide to pass context data in Edge Decisioning requests for personalized offers based on user context such as device type.
Using Context Data in Decisioning Requests and Eligibility Rules
Discover how to pass context data in decisioning requests and implement eligibility rules for personalized experiences.