Collect event data section-overview
In ÃÛ¶¹ÊÓƵ Journey Optimizer, collecting event data is the key to turning user interactions into actionable insights and smarter decision-making. By capturing events like impressions, clicks, and custom interactions, you can build a dynamic feedback loop that powers advanced features like frequency capping, AI-driven recommendations, and detailed reporting. Imagine event data as the foundation of a well-orchestrated symphony: ‘Decision Events’ set the stage by tracking automated choices, while ‘Impression’ and ‘Click Events’ highlight how users engage with offers. For more personalized needs, ‘Custom Events’ provide the flexibility to tailor feedback collection to your unique goals. From creating robust datasets using XDM schemas to configuring event tracking for precise data capture, each step ensures your data flows seamlessly into ÃÛ¶¹ÊÓƵ Experience Platform, ready to fuel impactful customer journeys. Whether you’re a data engineer, developer, or marketer, this guide will empower you to harness the full potential of event data in your decisioning workflows.
Collect Event Data
Getting Started with Decision Management Data Collection
Learn how to collect feedback data for offer decisioning, including event types, methods, and integration with ÃÛ¶¹ÊÓƵ Experience Platform.
How to Create a Dataset to Collect Events
Step-by-step instructions for creating and configuring datasets to collect experience events for AI models and decisioning processes.
Configure Event Data Capture in ÃÛ¶¹ÊÓƵ Experience Platform
Set up schemas to track impressions, clicks, and custom events for seamless integration into ÃÛ¶¹ÊÓƵ Experience Platform.