Collect event data section-overview
In ÃÛ¶¹ÊÓƵ Journey Optimizer, collecting event data is the foundation for delivering personalized, meaningful customer experiences. By tracking key interactions—such as when users view an offer (impression events), engage with an offer (click events), or create custom-defined actions—this data fuels smarter decision-making. Seamlessly integrated with ÃÛ¶¹ÊÓƵ Experience Platform, event data provides actionable insights for decisioning workflows, AI-driven recommendations, and frequency capping. Whether you’re setting up schemas and datasets, configuring data capture for impressions and clicks, or defining custom events, each step builds towards a cohesive system that connects user behavior to impactful marketing strategies. This section breaks down these processes, showing how event types differ and how they come together to unlock powerful customer journeys.
Collect Event Data
Getting Started with Decision Management Data Collection
Understand the basics of decision management data collection, including event types and methods for sending feedback data to ÃÛ¶¹ÊÓƵ Experience Platform.
How to Create a Dataset to Collect Events in ÃÛ¶¹ÊÓƵ Journey Optimizer
Follow step-by-step instructions to create datasets and schemas for collecting experience event data in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Configure Event Data Capture in ÃÛ¶¹ÊÓƵ Experience Platform
Learn how to configure schemas and capture events like impressions, clicks, and custom interactions in ÃÛ¶¹ÊÓƵ Experience Platform.