Create rankings section-overview
Rankings in ÃÛ¶¹ÊÓƵ Journey Optimizer empower you to deliver the right offer to the right audience at the right time by prioritizing choices through dynamic rules and advanced AI. Whether you’re crafting custom ranking formulas with rules driven by PQL syntax or leveraging intelligent AI models that analyze multiple data points, the goal is to ensure your offers stand out where they matter most. Ranking formulas give you precise control, enabling you to prioritize based on specific attributes like user profiles or contextual data, while AI models take it a step further, using machine learning to personalize and optimize rankings for maximum impact. Finally, assigning these rankings to placements bridges strategy and execution, ensuring your decisions are seamlessly integrated into customer journeys. Together, these tools unlock new possibilities for tailoring experiences and achieving business objectives.
Create Rankings
Introduction to Rankings
Learn the basics of rankings in ÃÛ¶¹ÊÓƵ Journey Optimizer, including ranking formulas, AI models, and how to assign rankings to placements.
Creating Ranking Formulas
Step-by-step guide to creating ranking formulas using PQL syntax, profile attributes, context data, and offer attributes.
AI Models for Offer Ranking
Explore AI models in ÃÛ¶¹ÊÓƵ Journey Optimizer, including auto-optimization and personalized optimization models, to improve offer rankings.