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Create rankings section-overview

Unlock the power of precision and personalization with ÃÛ¶¹ÊÓÆµ Journey Optimizer’s ranking capabilities, designed to prioritize and tailor offers like never before. Whether you’re crafting rule-based formulas with the AI Formula Builder or harnessing advanced machine learning in Auto-optimization and Personalized Optimization models, rankings empower you to deliver the right offer to the right audience at the perfect moment. From simple formulas using PQL syntax to dynamic AI-driven decisions, each approach is tailored to meet specific business goals and audience behaviors. Dive deeper into topics like ranking formulas for contextual prioritization, AI models leveraging techniques like Bayesian inference, and innovative solutions to challenges like the cold-start problem. Together, these tools not only streamline decision-making but also amplify customer engagement, ensuring every interaction feels relevant and impactful.

Create Rankings

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Introduction to Offer Rankings in ÃÛ¶¹ÊÓÆµ Journey Optimizer

Get started with rankings and discover how formulas and AI models optimize offer placements.

Read the introduction

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Creating and Using Ranking Formulas to Prioritize Offers

Step-by-step tutorial on creating ranking formulas using PQL syntax for offer prioritization.

Learn how to create formulas

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AI Models for Offer Ranking in ÃÛ¶¹ÊÓÆµ Journey Optimizer

Explore how AI models like Auto-optimization and Personalized Optimization improve offer ranking and customer engagement.

Learn about AI models

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