Create & manage offers section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer’s ‘Create & Manage Offers’ empowers you to craft personalized, dynamic, and relevant offers that resonate with your audience across channels. At its core, this feature allows you to not only create compelling offers but also manage their lifecycle with precision—whether it’s defining fallback offers for customers who don’t qualify for personalized options, or organizing offers into static and dynamic collections for efficient delivery. Imagine a toolbox where every tool is designed to ensure your offers are seen by the right audience, at the right time, in the right context. While fallback offers serve as a safety net to maintain engagement, collections act as curated libraries, streamlining decision-making for marketers. Together, these capabilities enable you to take full control of your offer strategy, ensuring seamless personalization and scalability in every customer journey.
Create & Manage Offers
Configure Offers in ÃÛ¶¹ÊÓƵ Journey Optimizer
Learn how to create, manage, and personalize offers, configure offer representations, and set constraints for optimized decision management.
How to Create Fallback Offers
Step-by-step tutorial on creating fallback offers for customers not eligible for personalized offers.
How to Create and Manage Collections
Organize and manage offers using static and dynamic collections for streamlined decision-making.