Create & manage offers section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer empowers you to transform customer engagement by creating and managing offers that are as dynamic as your audience. Whether you’re crafting personalized promotions, ensuring fallback offers for broader coverage, or curating collections for streamlined organization, this feature is designed to make offer management intuitive and impactful. With personalized offers, you can tailor messages based on customer eligibility and preferences, while fallback offers act as a safety net for those who don’t meet specific criteria. Collections, on the other hand, let you group offers into static or dynamic libraries for easy access and deployment. Each element is interconnected yet distinct, giving marketers, campaign managers, and decision strategists the tools to optimize decision-making and deliver the right offer at the perfect moment. Dive in to unlock the full potential of your offer library and elevate your customer journeys.
Create & Manage Offers
Configure Offers
Get step-by-step guidance on configuring offer attributes, representations, and constraints for optimized delivery and personalization.
Create Fallback Offers
Follow detailed instructions to create fallback offers for customers who do not qualify for personalized options.
Create & Manage Collections
Organize offers with dynamic and static collections to streamline categorization and enhance accessibility.