Configure offers section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer’s ‘Configure Offers’ section unlocks the art of crafting tailored, impactful interactions with your audience by seamlessly blending personalization and precision. At its core, this feature empowers you to create dynamic offers that adapt to individual profiles using eligibility rules, priority rankings, and constraints like frequency capping. Dive into creating personalized offers to define their attributes and constraints, manage representations to ensure each offer is displayed perfectly across channels, and add rules that govern eligibility and prioritization. Each subtopic builds on the last, offering a cohesive roadmap to mastering decision-driven marketing. Whether you’re customizing offer content, defining constraints, or reviewing and optimizing, the possibilities are endless—delivering the right message, to the right audience, at the right time.
Configure Offers
Create Personalized Offers
Learn how to create, configure, and manage personalized offers, including setting attributes, defining constraints, and reviewing offer properties.
Add and Configure Offer Representations
Discover how to add and personalize representations for offers to ensure they display effectively across different channels and placements.
Add Constraints to Offers
Define eligibility, priority, and capping rules to control how and when offers are presented to users.