Create components section-overview
Creating components in ÃÛ¶¹ÊÓƵ Journey Optimizer empowers you to deliver personalized and targeted marketing experiences by configuring the building blocks of offer management. At the heart of this capability are Placements, Decision Rules, and Collection Qualifiers—each serving a unique purpose. Placements determine where offers will appear within messages, ensuring they reach the right audience at the right moment. Decision Rules add intelligence to your campaigns by defining the conditions under which specific offers are shown, leveraging audience data for precise targeting. Meanwhile, Collection Qualifiers help you organize and locate offers in the Offer Library more efficiently, acting as labels to group related content. Together, these tools enable marketers, campaign managers, and customer experience professionals to create seamless, data-driven journeys that resonate with their audiences. Dive into each of these components to unlock the full potential of ÃÛ¶¹ÊÓƵ Journey Optimizer for your marketing strategy.
Create Components
Create Placements
Learn how to create and configure placements to ensure the right offers appear in the correct locations within messages.
Create Decision Rules
Define the conditions for displaying specific offers to targeted audiences using decision rules in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Create Collection Qualifiers
Organize and enhance the searchability of offers in the Offer Library by creating and managing collection qualifiers.