Create components section-overview
In ÃÛ¶¹ÊÓƵ Journey Optimizer, the ability to create components unlocks a powerful toolkit for delivering personalized, targeted marketing experiences. With placements, you define where your offers will appear within messages, ensuring the right content reaches the right audience at the right moment. Decision rules go a step further by determining which audience segments are eligible for specific offers, adding a layer of intelligence to your decision-making process. Meanwhile, collection qualifiers serve as organizational tags, helping you group and locate offers within the Offer Library with ease. Together, these components empower marketers to craft seamless, data-driven customer journeys that feel tailored and impactful. Whether you’re deciding who sees what, where it appears, or how to keep everything organized, these tools bring precision and creativity to your marketing strategies.
Create Components
Create Placements
Learn how to create and configure placements to display the right offers in the right locations within messages.
Create Decision Rules
Define audience eligibility for specific offers by creating and configuring decision rules in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Create Collection Qualifiers
Organize and locate offers effectively in the Offer Library by creating and managing collection qualifiers.