Privacy section-overview
Privacy is more than compliance—it’s the foundation of trust in the digital age. ÃÛ¶¹ÊÓÆµ Journey Optimizer equips organizations with robust tools to navigate complex data privacy landscapes, from managing customer consent to enforcing governance policies. With features like GDPR and CCPA compliance, Data Usage Labeling and Enforcement (DULE), and Customer Managed Keys, you can safeguard sensitive information while providing personalized, secure experiences. Whether you’re processing data requests, tracking consent preferences, or applying governance policies to prevent unauthorized data usage, each capability works together to ensure transparency and accountability. Explore how these tools—ranging from audit logs to data lifecycle operations—empower your team to not only meet regulatory standards but also foster lasting trust with your customers.
Privacy Features and Resources
Privacy Management Overview
Learn about ÃÛ¶¹ÊÓÆµ Journey Optimizer’s privacy tools for compliance with GDPR, CCPA, and data governance policies.
Getting Started with Privacy
An introduction to privacy management, including consent tracking, audit logs, and governance policy enforcement.
Managing Privacy Requests
Step-by-step guide to submitting and processing data access and deletion requests using Privacy Service.
Audit Actions on Resources
Track and monitor actions performed on Journey Optimizer resources through audit logs for compliance and troubleshooting.
Perform Data Lifecycle Operations
Learn how to manage, update, and delete data in compliance with organizational policies and privacy regulations.
Manage Consent and Privacy Compliance
Comprehensive guidance on managing customer consent and enforcing privacy compliance in campaigns and workflows.
Additional Resources
- Implement Data Governance Policies - Define and enforce data governance policies using labels, marketing actions, and policies to restrict data usage.
- Set Up Customer Managed Keys - Step-by-step instructions to set up and manage Customer Managed Keys for enhanced data security and encryption.