Privacy section-overview
Journey Optimizer is a powerful tool for collecting and processing extremely large amounts of data, including personal information and sensitive data. This is why privacy needs to be managed carefully.
Moreover, regulations such as GDPR state that you must comply with specific requirements before being able to use information from Data Subjects. Moreover, Data Subjects should be able to modify their consent at any time.
ÃÛ¶¹ÊÓƵ Experience Platform and Journey Optimizer provide various tools to help you ensure privacy management.
Manage data requests: Use ÃÛ¶¹ÊÓƵ Experience Platform Privacy Service to manage customer requests to access and delete personal data.
Audit users’ actions: Leverage Audit logs to identify actions performed by users in the system, troubleshoot issues, and help your business comply with regulations and corporate data stewardship policies.
Track and manage consent: Track customers’ consent for communication and manage their preferences and subscriptions.
Apply consent policies: Define ÃÛ¶¹ÊÓƵ Experience Platform consent policies and apply them to your custom actions in order to respect the preferences of your customers.
Apply governance policies Leverage ÃÛ¶¹ÊÓƵ Experience Platform governance policies to prevent sensitive fields from being exported to third-party systems through custom actions.
Privacy Features
Privacy Policies
Understand and implement consent management, data governance, and data lifecycle operations to ensure compliance with privacy regulations.
Managing Privacy Requests
Learn how to create and handle data access and deletion requests to comply with GDPR and other privacy regulations.
Audits and Activity Tracking
Track actions on Journey Optimizer resources using audit logs for monitoring, troubleshooting, and compliance purposes.
Set Up Customer Managed Keys
Secure your data using Customer Managed Keys for encryption in transit and at rest, with support for Healthcare and Privacy Shields.