Manage consent section-overview
Consent Management in ÃÛ¶¹ÊÓƵ Journey Optimizer empowers organizations to put customers in control of their data while ensuring compliance with evolving privacy regulations. By seamlessly managing opt-out preferences and consent policies, this feature enables marketers, privacy officers, and campaign managers to deliver personalized experiences that respect individual choices. The section explores how to manage unsubscriptions across channels like email, SMS, and push notifications, enforce personalization preferences using fallback offers, and leverage advanced tools such as decision scopes and segmentation rules. Additionally, it delves into consent policies, explaining how they define marketing actions and ensure data usage aligns with governance requirements. Whether you’re configuring opt-out workflows or applying consent policies in custom actions, this comprehensive guide equips you with the strategies needed to build trust and maintain compliance in every customer interaction.
Manage Consent
Manage Opt-Out and Personalization Consent
Learn how to configure and enforce opt-out mechanisms, manage unsubscriptions across channels, and replace personalized content with fallback options.
Work with Consent Policies
Discover how to create, apply, and manage consent policies in ÃÛ¶¹ÊÓƵ Journey Optimizer while ensuring compliance with data usage restrictions.