Sources section-overview
Sources in ÃÛ¶¹ÊÓƵ Journey Optimizer are the gateway to seamlessly integrating external data into your customer journeys, unlocking richer insights and more personalized experiences. At their core, Source Connectors act as bridges, enabling the ingestion of transactional data, customer profiles, and engagement metrics from external systems into ÃÛ¶¹ÊÓƵ Journey Optimizer, where they can be enhanced using ÃÛ¶¹ÊÓƵ Experience Platform services. Whether you’re a marketer seeking to understand your audience better or a data analyst structuring complex datasets, Sources provide the tools to unify and activate data effectively. In this section, you’ll discover how Source Connectors work, explore video tutorials for hands-on configuration guidance, and access additional resources to deepen your understanding. Together, these elements demystify the process of data ingestion and enhancement, empowering you to harness the full potential of your external data in a way that’s intuitive and impactful.
Sources Overview
Get Started with Sources Connectors
Step-by-step guidance on how to configure and use Sources connectors to ingest data from external sources and enhance it using ÃÛ¶¹ÊÓƵ Experience Platform services.