Technotes section-overview
Technotes in ÃÛ¶¹ÊÓƵ Journey Optimizer demystifies the statistical backbone of experimentation, empowering marketers, analysts, and optimization specialists to turn raw data into actionable insights. From understanding conversion rates and lift to mastering advanced methodologies like Bonferroni corrections and confidence sequences, this section serves as your guide to interpreting experimental results with precision. Dive into how statistical calculations ensure reliable decision-making, whether you’re optimizing campaign performance or comparing treatment outcomes. While the ‘Statistical Calculations in Experimentation’ focuses on foundational principles like hypothesis testing and error management, the ‘Experimentation Reports’ explores practical metrics and formulas that declare experiments conclusive and identify the best-performing strategies. Together, these topics provide a comprehensive view of the science driving smarter, data-driven campaigns in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Technotes
Statistical Calculations in ÃÛ¶¹ÊÓƵ Journey Optimizer Experimentation
Understand statistical methods such as confidence sequences, hypothesis testing, and error management for continuous experiment monitoring.
Statistical Calculations in ÃÛ¶¹ÊÓƵ Journey Optimizer Experimentation Reports
Explore detailed explanations of metrics like conversion rates, lift, confidence intervals, and determining the best-performing arm in reports.