Dynamic content section-overview
Dynamic content in ÃÛ¶¹ÊÓƵ Journey Optimizer is your gateway to creating personalized, adaptive messaging that speaks directly to your audience’s unique needs and contexts. By leveraging conditional rules based on profile attributes, audience membership, or real-time events, you can craft tailored experiences that resonate on a deeper level. At the heart of dynamic content is the personalization editor, an intuitive tool that empowers you to define, manage, and preview content variants with ease. Dive into features that let you build reusable conditional rules, manage content in the conditions library, and apply these rules seamlessly to messages like emails or SMS. Whether you’re a marketer looking to enhance engagement, a data engineer managing complex audience logic, or a customer experience manager seeking to deliver impactful communications, dynamic content provides the tools and flexibility to bring your vision to life. Explore how these components come together to create messaging that’s not just relevant, but truly dynamic.
Dynamic Content Features
Get Started with Conditional Rules
Step-by-step guide to creating dynamic content using conditional rules and the personalization editor, complete with a video tutorial.
Create and Manage Conditional Rules
Discover how to define, save, and reuse conditional rules to deliver personalized messages based on specific criteria.
How to Create Dynamic Content
Learn how to add dynamic content into emails and expressions using the personalization editor and conditional rules.