Reusable content fragments section-overview
Reusable content fragments in ÃÛ¶¹ÊÓƵ Journey Optimizer are the building blocks of scalable, personalized marketing campaigns. These fragments—flexible pieces of content like Visual Fragments for email layouts and Expression Fragments for advanced personalization—allow you to design once and reuse across multiple campaigns and journeys, saving time and ensuring consistency. Each fragment can be customized with Editable Fields, enabling tailored messaging without the need to start from scratch. While Visual Fragments focus on maintaining brand-aligned designs, Expression Fragments empower dynamic personalization through code. From creating fragments and adding editable fields to managing their statuses (e.g., Draft, Live, Archived), each step ensures your content adapts seamlessly to your needs. Whether you’re organizing fragments into folders, exporting them across sandboxes, or embedding rich text for added flexibility, these tools unlock efficient workflows and creative possibilities for marketing professionals, content creators, and campaign managers alike.
Reusable Content Fragments
Get Started with Fragments
Introduction to reusable fragments, their purpose, and how to create and manage them effectively in Journey Optimizer.
How to Create Reusable Fragments
Follow step-by-step instructions to design, preview, and publish reusable content fragments.
Save Existing Content as Fragments
Convert existing email or personalization content into reusable fragments directly from design tools.
Create Customizable Fragments
Enable editable fields in fragments for enhanced flexibility and content personalization.
Manage Your Fragments
Organize, edit, archive, and export fragments to maintain efficient content management workflows.