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Schemas section-overview

Schemas in ÃÛ¶¹ÊÓƵ Journey Optimizer are the blueprints behind powerful, personalized customer experiences. At their core, schemas define the structure and format of your data, ensuring consistency, accuracy, and seamless integration across systems. Built on the Experience Data Model (XDM), they provide a standardized framework to validate and manage customer data efficiently. Using the intuitive Schema Editor, you can customize these frameworks with Field Groups—modular components that adapt schemas to meet specific business needs, from enriching customer profiles to tailoring marketing interactions. As you explore this section, you’ll uncover how schemas act as the foundation for data-driven decision-making and how their flexibility and precision enable you to craft meaningful, data-informed journeys for your customers.

Schemas