Use ÃÛ¶¹ÊÓƵ Experience Platform data section-overview
ÃÛ¶¹ÊÓƵ Journey Optimizer empowers users to harness the full potential of ÃÛ¶¹ÊÓƵ Experience Platform data, transforming decision-making into a dynamic and personalized process. By integrating context-rich datasets, users can craft decision rules that evaluate eligibility and ranking formulas that prioritize content delivery—all tailored to individual profiles. The section explores foundational concepts like context data, decision rules, and ranking methods, and dives into advanced topics such as creating reusable selection strategies, configuring decision policies, and optimizing campaigns through code-based experiences. Whether you’re defining eligibility constraints, experimenting with AI ranking, or analyzing performance through Customer Journey Analytics, this journey is your gateway to delivering smarter, data-driven experiences that resonate with your audience.
Explore ÃÛ¶¹ÊÓƵ Experience Platform Data in Journey Optimizer
Leverage Context Data in Decisioning
Learn how to use context data from ÃÛ¶¹ÊÓƵ Experience Platform to create decision rules and ranking formulas in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Use ÃÛ¶¹ÊÓƵ Experience Platform for Decisioning (Beta)
Understand how to use ÃÛ¶¹ÊÓƵ Experience Platform datasets to enhance decision-making processes with eligibility criteria and ranking prioritization.
Create and Manage Selection Strategies
Discover how to define eligibility constraints, ranking methods, and use collections to create reusable selection strategies for decisioning.
Guide to Creating Decision Policies
Learn how to configure decision policies to optimize content delivery, manage fallback offers, and integrate strategies into campaigns and journeys.
Report on Decisioning for Code-Based Campaigns
Monitor decisioning KPIs, analyze performance, and build custom dashboards using ÃÛ¶¹ÊÓƵ Journey Optimizer and Customer Journey Analytics.
Decisioning in Code-Based Experiences
Implement decisioning strategies in content experiments to compare ranking methods and optimize content delivery in code-based campaigns.