Manage decision items section-overview
The ‘Manage Decision Items’ feature in ÃÛ¶¹ÊÓƵ Journey Optimizer empowers marketers to deliver hyper-personalized customer experiences by orchestrating the perfect marketing actions in real-time. At its core, decision items represent dynamic marketing offers or actions tailored to individual audience needs. This process begins with the Item Catalog, a centralized hub where you define schemas and custom attributes that govern how decision items function. Once configured, you can craft decision items, applying eligibility rules and capping constraints to ensure precision and avoid over-solicitation. To streamline your strategies further, collections allow you to group decision items based on shared attributes and rules, creating a powerful framework for managing complex decisioning scenarios. Whether you’re fine-tuning schemas, building personalized offers, or organizing them into actionable groups, this feature provides all the tools you need to create seamless, customer-first journeys.
Manage Decision Items
Configure the Item Catalog
Learn how to configure the item catalog, manage schemas, and define custom attributes for decision items.
Create and Manage Decision Items
Step-by-step guide to create, configure, and manage decision items with attributes, eligibility rules, and capping constraints.
Manage Item Collections
Discover how to organize decision items into collections using rules and attributes to streamline decisioning strategies.