Manage decision items section-overview
Imagine having the power to make real-time, personalized decisions for your customers, seamlessly integrated into your marketing strategy—that’s what the ‘Manage decision items’ feature in ÃÛ¶¹ÊÓƵ Journey Optimizer enables. At its core, this capability allows you to create, organize, and optimize decision items, like marketing offers, that dynamically adapt to your audience’s needs. The journey begins with configuring the item catalog, your centralized hub for defining attributes and schemas that shape how decision items function. Next, dive into crafting individual decision items, where you can set eligibility rules, manage caps, and refine targeting precision. Finally, collections tie it all together, grouping decision items based on shared attributes and rules for effortless organization. Whether you’re defining the building blocks in the catalog, customizing the offers themselves, or strategically categorizing them into collections, each step brings you closer to delivering marketing that resonates and converts.
Manage Decision Items
Configure the Item Catalog
Learn how to configure the item catalog, edit schemas, and manage custom attributes in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Create and Manage Decision Items
Follow step-by-step instructions to create, customize, and manage decision items, including eligibility and capping rules.
Manage Item Collections
Organize decision items into collections using rules and attributes to streamline decisioning strategies.