Configure item selection section-overview
The Configure Item Selection feature in ÃÛ¶¹ÊÓƵ Journey Optimizer empowers users to unlock the full potential of personalized decisioning by tailoring how items are selected, ranked, and presented to audiences. Imagine it as a dynamic curator, combining decision rules to define audience constraints, sophisticated ranking methods powered by formulas and AI models, and context data integration to ensure the right offer reaches the right person at the perfect moment. Each sub-topic—decision rules, ranking methods, AI formula builder, and context data—plays a unique role in refining how items are chosen. Decision rules set the boundaries for who sees what, ranking methods prioritize items based on relevance or business goals, the AI formula builder adds advanced customization with guided tools or coding flexibility, and context data brings real-time insights into the mix. Together, these tools transform static campaigns into intelligent, adaptive experiences tailored to every individual.
Configure Item Selection
Create and Configure Decision Rules
Learn how to define audience constraints for decision items and selection strategies in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Create and Configure Ranking Methods
Discover how to use formulas and AI models to prioritize items for personalized experiences.
Using the AI Formula Builder to Create Ranking Formulas
Explore how to use the AI formula builder to create dynamic ranking formulas for offer selection and decisioning strategies.
Leverage Context Data in Decisioning
Understand how to integrate context data from ÃÛ¶¹ÊÓƵ Experience Platform into decision rules and ranking formulas.