Campaigns section-overview
Campaigns in ÃÛ¶¹ÊÓƵ Journey Optimizer empower you to craft and deliver highly targeted, personalized communications across multiple channels with precision and impact. Whether you’re scheduling a batch message for a promotional offer or leveraging real-time data for context-aware API-triggered notifications, campaigns provide the tools to meet your communication goals. Unlike journeys, which are automated, event-driven, multi-step customer experiences, campaigns focus on singular, purposeful messages tailored to your audience. Dive into the details of creating campaigns, from defining properties and audiences to selecting channels and fine-tuning delivery schedules. Explore the versatility of scheduled campaigns for broad outreach or API-triggered campaigns for dynamic, transactional use cases. This section is your gateway to mastering the art of impactful messaging, whether through intuitive interfaces or advanced API integrations, ensuring you connect with customers at the right moment, every time.
Campaigns Overview and Tutorials
Getting Started with Campaigns
Understand the prerequisites and steps to create and manage campaigns, including a how-to video for beginners.
Create and Configure Campaigns
Step-by-step guide to creating campaigns, defining properties, selecting audiences, and finalizing configurations.
Review and Activate Campaigns
Ensure your campaigns are error-free and ready for activation with detailed review and validation steps.
Manage Campaigns
Discover how to modify, stop, duplicate, and archive campaigns, plus access the campaigns calendar view.
Trigger Campaigns Using APIs
Create and execute API-triggered campaigns using REST APIs, including real-time personalization with contextual attributes.