Simulate your journey simulation
Journey Simulation allows you to validate your journeys and see how they perform before they are activated. It uses data from a trained model to provide numbers across the whole journey to see how the journey will behave in a real-world scenario.
This feature helps you design complex journeys with multiple branches or actions. Simulating the journey identifies potential errors or bottlenecks in the flow before activation, ensuring a smoother experience for your audience.
For example, if you create a journey that sends targeted emails based on user actions, simulation verifies whether email triggers function as expected or whether certain user profiles bypass critical steps. These insights enable you to adjust configurations proactively.
When you run a simulation, the data derives from a trained model rather than live data. As a result, the outcomes approximate how the journey operates with real-world profiles. This approach anticipates performance while avoiding any impact on live audiences.