Learn through use cases jo-uc-gs
This section brings together a collection of practical use cases to help you get the most out of ÃÛ¶¹ÊÓƵ Journey Optimizer. Whether you are looking for tactical patterns—like suppression logic, personalization techniques, or journey exit strategies—or complete end-to-end scenarios covering marketing and technical workflows, you will find links to relevant samples below.
Use this library as a reference point when designing journeys, modeling data, or building activation logic. Each example includes recommendations you can tailor to your specific needs.
Work with experience events
Learn common patterns and scalable approaches to help you make the most of Experience Events in ÃÛ¶¹ÊÓƵ Journey Optimizer. These use cases are designed to help you solve frequent challenges such as managing opt-outs, controlling message frequency, personalizing content based on user behavior, and reacting to real-time signals.
Query journey datasets
To build your use cases, you need to query the ÃÛ¶¹ÊÓƵ Journey Optimizer datasets, such as system datasets for ingesting tracking experience events, the dataset for ingesting step events in a journey, the dataset for ingesting offer propositions to the users, and more.
See also several commonly used examples to query Journey Step Events.
Business use cases
Technical use cases
Blog posts
Browse the following blog posts to find more guidance and best practices when building your journeys:
