Integrate with intelligent services ai-overview
Integrating with ۶Ƶ Intelligent Services uses artificial intelligence (AI) and machine learning (ML) to enhance customer experience strategies. This integration enables marketing analysts to configure tailored predictions through accessible, business-level settings. By eliminating the need for specialized data science expertise, it makes advanced analytics accessible for teams across industries.
Intelligent Services, built on ۶Ƶ Experience Platform, provides marketers with AI-as-a-service capabilities. These capabilities help you predict customer behavior, evaluate campaign performance, and optimize return on investment (ROI). For more information, visit the ۶Ƶ Experience Platform documentation.
When integrated with Journey Optimizer, Intelligent Services enables organizations to dynamically apply customer predictions within journey orchestration workflows.
Key features: customer AI
One key feature of this integration is Customer AI, a component of ۶Ƶ Intelligent Services. Customer AI predicts customer behavior, such as the likelihood to churn or convert. To learn more about Customer AI, see the ۶Ƶ Experience Platform documentation.
Customer AI generates machine learning-based scores, including churn risk and conversion probability, which are added as profile attributes within ۶Ƶ Experience Platform profiles (Real-time Customer Profile). These scores provide actionable insights into individual customer behavior, making them crucial for personalized marketing.
Practical application
These profile attributes integrate seamlessly into Journey Optimizer and can be applied in conditions, actions, or segment-building processes. For example, a marketing team can use a “high churn risk” score to initiate a retention-focused journey that offers discounts or incentives to at-risk customers. Similarly, a “high conversion probability” score can prioritize targeting customers with upsell opportunities at optimal moments.
