Integrate with Intelligent Services ai-overview
The integration with ÃÛ¶¹ÊÓƵ Intelligent Services enables you to leverage artificial intelligence and machine learning for customer experience use cases. This allows marketing analysts to set up predictions tailored to a company’s needs using business-level configurations without requiring data science expertise.
Intelligent Services, built on ÃÛ¶¹ÊÓƵ Experience Platform, provides marketers responsible for customer experience with access to AI-as-a-service. This makes it easy to predict customer behavior, measure the impact of a campaign, or ensure better returns on every investment. For additional details on ÃÛ¶¹ÊÓƵ Intelligent Services, refer to the ÃÛ¶¹ÊÓƵ Experience Platform documentation.
Integration between Journey Optimizer and Intelligent Services allows you to leverage customer predictions.
Customer AI, a component of ÃÛ¶¹ÊÓƵ Intelligent Services, predicts likely customer actions. See the ÃÛ¶¹ÊÓƵ Experience Platform documentation.
Customer AI allows brands to create churn or conversion machine learning-based scores. These scores are available as profile attributes in ÃÛ¶¹ÊÓƵ Experience Platform profiles (Real-time Customer Profile).
As a result, these attributes can be used like any other profile attributes in Journey Optimizer’s conditions (to make optimal decisions), actions, or segment building.
