Email campaign report campaign-global-report-cja-email
on the impact of Apple iOS privacy changes on Email marketing.
You can access your Email campaign report by clicking the Reports button from your campaign, then selecting View all time report. Learn more
Email KPIs
The Email Key Performance Indicators (KPIs) provide a focused dashboard of unique and aggregated metrics that reflect the performance and engagement levels of your email campaigns.
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Unique Click-through rate: Percentage of unique profiles who clicked on at least one link in the email, relative to the number of unique delivered emails.
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Click through open rate (CTOR): Percentage of profiles who interacted with the message.
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Unique Open rate: Percentage of unique profiles who opened the email at least once, relative to the number of unique delivered emails.
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Unique Bounce rate: Percentage of unique profiles whose email bounced at least once, based on the total number of unique sends.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Unique delivered: Number of unique profiles that successfully received at least one message.
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Estimated Opens: Estimate of total email opens that accounts for both direct opens by profiles and automated opens triggered by mail servers. This metric adjusts for opens triggered by mail servers for privacy or security scanning by applying an open rate calculated from recipients who manually opened the email to those whose emails were only opened by mail servers.
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Unique Estimated Opens: Estimate of the number of unique email recipients who likely opened the email. This metric aims to provide a more accurate count of individual engagement triggered by mail servers for privacy or security scanning by applying a unique open rate calculated from unique profiles who manually opened the email to those whose emails were only opened by mail servers.
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Clicks: Total number of times any link in the message was clicked, including multiple clicks by the same profile.
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Unique clicks: Number of unique profiles who clicked on a content in your message.
Unique Click funnel
The Click funnel graph presents a detailed analysis of how profiles engaged with your email content, offering valuable insights into each stage of interaction, from delivery to clicks, helping you understand how effectively your messages drive user engagement.
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Unique Targeted: Number of unique profiles targeted during the sending process.
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Unique Sends: Number of unique profiles for whom at least one email was attempted to be sent.
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Unique delivered: Number of unique profiles that successfully received at least one message.
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Unique estimated opens: Estimate of the number of unique email recipients who likely opened the email. This metric aims to provide a more accurate count of individual engagement triggered by mail servers for privacy or security scanning by applying a unique open rate calculated from unique profiles who manually opened the email to those whose emails were only opened by mail servers.
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Unique clicks: Number of unique profiles who clicked on a content in your message.
Unique Delivery status
The Delivery status graph provides a comprehensive view of data related to sent emails in your campaign, offering insights into key metrics such as delivered and bounces. This enables a detailed analysis of the email sending process, providing valuable information on the efficiency and performance of your campaigns.
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Unique send errors: Number of unique profiles that experienced at least one sending error during the outbound process.
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Unique delivered: Number of unique profiles that successfully received at least one message.
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Unique send exclusions: Number of unique profiles excluded from receiving messages due to predefined rules or audience criteria.
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Unique bounces: Number of unique profiles for which at least one message bounced during the sending process.
Delivered vs Click trend delivered-click
The Delivered vs Click trend graph presents a detailed analysis of your profiles’ engagement with your emails, offering valuable insights into how profiles interact with your content. The graph uses two axes to show delivered emails and clicks side by side, making it easier to spot unusual patterns or changes in engagement compared to how many emails were sent.
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Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
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Clicks: Number of times a content was clicked on in your emails.
Unique Sending Statistics unique-sending-statistics-email
The Unique Sending Statistics table presents a detailed overview of unique email performance metrics in your campaigns. It focuses on individual profiles, such as those uniquely targeted, delivered to, bounced, or excluded—providing deeper insights into how your emails are reaching and engaging your audience.
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Unique Targeted: Number of unique profiles targeted during the sending process.
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Unique Sends: Number of unique profiles for whom at least one email was attempted to be sent.
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Unique Delivered: Number of unique profiles who successfully received at least one email.
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Unique Bounces: Number of unique profiles for whom at least one email resulted in a bounce.
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Unique Bounce Rate: Percentage of unique profiles whose email bounced at least once, based on the total number of unique sends.
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Unique Send Errors: Number of unique profiles that encountered at least one sending error during the outbound process.
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Unique Send Exclusions: Number of unique profiles excluded from receiving messages due to eligibility rules, audience segmentation, or profile status.
Unique Tracking statistics unique-tracking-statistics-email
The Unique Tracking statistics table provides a focused view of profile-level engagement with the emails in your campaign. It highlights unique metrics offering valuable insights into how individual profiles interact with your email content across key stages of engagement.
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Unique Click through rate (CTR): Percentage of unique profiles who clicked on at least one link in the email, relative to the number of unique delivered emails.
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Unique Click through open rate (CTOR): Percentage of unique profiles who clicked on a link after opening the email, based on unique opens.
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Unique Open Rate: Percentage of unique profiles who opened the email at least once, relative to the number of unique delivered emails.
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Unique Clicks: Number of unique profiles who clicked on at least one piece of content in the email.
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Unique Estimated Email Opens: Estimate of the number of unique email recipients who likely opened the email. This metric aims to provide a more accurate count of individual engagement triggered by mail servers for privacy or security scanning by applying a unique open rate calculated from unique profiles who manually opened the email to those whose emails were only opened by mail servers.
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Unique Email Unsubscribes: Number of unique profiles who clicked the unsubscribe link in your emails or on the associated landing page.
Sending Statistics sending-statistics-email
The Sending Statistics table provides a comprehensive summary of essential data regarding emails in your campaigns. It details key metrics such as the interactions with your emails and number of emails successfully delivered, offering valuable insights into the effectiveness and reach of your emails and campaigns.
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Targeted: Total number of emails processed during the sending process.
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Sends: Total number of sends for your email.
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Delivered: Total number of emails successfully sent, in relation to the total number of sent messages.
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Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
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Bounce rate: Percentage of emails that resulted in a bounce, relative to the total number of sent emails.
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Send Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
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Send Exclusions: Total number of profiles which have been excluded by ÃÛ¶¹ÊÓƵ Journey Optimizer.
Tracking statistics tracking-statistics-email
The Email - Tracking statistics table offers a detailed account of profile activity related to emails included in your campaign. This includes metrics on opens, clicks, and other relevant engagement indicators, offering a comprehensive view of how profiles interact with your email content.
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Click through rate (CTR): Percentage of users who interacted with the email.
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Click through open rate (CTOR): Number of times the email was opened.
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Estimated Email Opens: Estimate of total email opens that accounts for both direct opens by profiles and automated opens triggered by mail servers. This metric adjusts for opens triggered by mail servers for privacy or security scanning by applying an open rate calculated from recipients who manually opened the email to those whose emails were only opened by mail servers.
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Clicks: Number of times a content was clicked on in your emails.
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Spam complaints: Number of times a message was declared as spam or junk.
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Unsubscribes: Number of clicks on the unsubscription link or on the associated landing page.
Email domains email-domains
The Email Domains table offers an in-depth breakdown of emails categorized by domain, providing extensive insights into the performance metrics of your email campaigns. This comprehensive analysis enables you to understand the behavior of different domains in response to your email content.
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Unique Delivered: Number of unique profiles who successfully received at least one email.
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Estimated Email Opens: Estimate of total email opens that accounts for both direct opens by profiles and automated opens triggered by mail servers. This metric adjusts for opens triggered by mail servers for privacy or security scanning by applying an open rate calculated from recipients who manually opened the email to those whose emails were only opened by mail servers.
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Unique Clicks: Number of unique profiles who clicked on at least one piece of content in the email.
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Unique Bounces: Number of unique profiles for whom at least one email resulted in a bounce.
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Unique Send Errors: Number of unique profiles that encountered at least one sending error during the outbound process.
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Unique Send Exclusions: Number of unique profiles excluded from receiving messages due to eligibility rules, audience segmentation, or profile status.
Tracked link labels track-link-label
The Tracked link labels table offers a comprehensive overview of the link labels within your emails, highlighting those that generate the highest visitor traffic. This feature empowers you to identify and prioritize the most popular links.
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Unique Clicks: Number of profiles who clicked on a content in an email.
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Clicks: Number of times a content was clicked on in your emails.
Tracked link URLs track-link-url
The Tracked link URLs table provide a comprehensive overview of the URLs within your email that attract the highest visitor traffic. This enables you to identify and prioritize the most popular links, enhancing your understanding of profile engagement with specific content in your emails.
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Unique Clicks: Number of profiles who clicked on a content in an email.
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Clicks: Number of times a content was clicked on in your emails.
Email subjects email-subjects
The Email subjects table presents a thorough overview of email subjects that have attracted the highest visitor traffic. This resource offers valuable insights into audience engagement dynamics.
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Unique Open Rate: Percentage of unique profiles who opened the email at least once, relative to the number of unique delivered emails.
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Unique Estimated Email Opens: Estimate of the number of unique email recipients who likely opened the email. This metric aims to provide a more accurate count of individual engagement triggered by mail servers for privacy or security scanning by applying a unique open rate calculated from unique profiles who manually opened the email to those whose emails were only opened by mail servers.
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Open Rate: Percentage of email opens relative to the total number of emails delivered, including multiple opens by the same profile.
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Estimated Email Opens: Estimate of total email opens that accounts for both direct opens by profiles and automated opens triggered by mail servers. This metric adjusts for opens triggered by mail servers for privacy or security scanning by applying an open rate calculated from recipients who manually opened the email to those whose emails were only opened by mail servers.
Excluded reasons excluded-reasons
The Excluded reasons table presents a comprehensive view of the different factors that resulted in the exclusion of user profiles from the targeted audience, resulting in the message not being received.
Refer to this page for the comprehensive list of exclusion reasons.
Bounce reasons bounce-reasons-email
The Bounce Reasons table compiles the available data related to bounced messages, providing detailed insights into the specific reasons behind email bounces.
For more information on bounces, refer to the Suppression list page.
Error reasons error-reasons-email
The Error Reasons table offers visibility into the specific errors that occurred during the sending process, providing valuable information on the nature and occurrence of errors.