蜜豆视频

Release Notes 2025 release-notes-2025

This page lists all the features and improvements for Journey Optimizer released in 2025.

May '25 release notes 25-5-rn

New capabilities 25-05-features

New capabilities coming with this release are detailed below.

Calendar View for Campaign and Journey inventory

A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists.

This change is currently only available for a set of organizations (Limited Availability). To request access, use .

For more information, refer to these sections: Browse & filter your journeys, Access campaigns.

Availability date: May 28, 2025

蜜豆视频 Experience Manager Content fragment integration

With the integration of 蜜豆视频 Experience Manager and 蜜豆视频 Journey Optimizer, you can now effortlessly use 蜜豆视频 Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer.

Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: you can now define placeholders and map personalization values within the fragment signature using the Editor mode.

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

蜜豆视频 Experience Manager Dynamic media integration

Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:

  • Centrally manage assets with real-time updates.
  • Modify your assets settings such as width and height instantly.
  • Customize Dynamic Media templates by updating your content and adding personalization fields.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

Supplemental ID for event-triggered journeys

You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.

For more information, refer to the detailed documentation.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your 蜜豆视频 representative.

Availability date: May 23, 2025

Simulate content variations

Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the feature now includes support for multilingual content and content experiments, enabling you to test variations across different languages and treatments. Additionally, it now supports contextual attributes (in addition to profile attributes), allowing for even more dynamic and situational content testing.

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

Synchronize read audience schedule with batch segmentation job

You can now trigger daily journey runs after batch segmentation completion. This option is now available in daily-scheduled journeys to all customers. It allows you to define for a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: May 20, 2025

Custom SMS provider

Journey Optimizer now allows you to configure additional SMS providers beyond the default options: Sinch, Infobip, and Twilio. With custom SMS provider configuration, you can integrate third-party providers directly, leverage advanced payload customization for dynamic messaging, and manage consent preferences (opt-in/opt-out) to ensure compliance.

For more information, refer to the detailed documentation.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

Availability date: May 20, 2025

Themes in the Email Designer

You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

This capability is currently in beta version and only available to beta customers. To join the beta program, contact your 蜜豆视频 representative.

For more information, refer to the detailed documentation.

Availability date: May 14, 2025

Decisioning - New AI formula builder

You can now create specific Decisioning ranking formulas by defining and combining criteria from a new improved interface. Instead of relying only on a static offer priority, you can define custom ranking formulas that combine AI model scores, offer priorities, profile attributes, offer attributes, and contextual signals through a guided interface.

For more information, refer to the detailed documentation.

Availability date: May 14, 2025

Improvements 25-05-improv

Improvements coming with this release are listed below.

  • New campaign objects support for sandbox copy - Availability date: May 15, 2025

    When copying campaigns across multiple sandboxes using the package export and import capabilities, the following dependencies are now also copied: channel configurations, experiment variants and settings, decision policies and items. Read more

  • Folders for landing pages - Availability date: May 9, 2025

    To easily manage your landing pages, you can now use folders to organize them more effectively into a structured hierarchy. Read more

  • Direct Mail: SSH Key support for SFTP connections - Availability date: May 5, 2025

    In the Direct Mail file routing configuration, in addition to the existing SFTP with password authentication type, you can now export your direct mail file to an SFTP server with SSH key authentication. Read more

  • Pills activation for personalization - Availability date: May 5, 2025

    A new 鈥淧ills鈥 button has been added to the personalization editor. When enabled, profile and contextual attributes display as pills, enhancing the readability of your code. Read more

    note availability
    AVAILABILITY
    This capabilitity will be gradually rolled out to all environments over the next 30 days.
  • 鈥楻edirect to URL鈥 support in Web channel - Availability date: May 20, 2025

    The Journey Optimizer Web channel now enables you to redirect visitors to another existing URL rather than authoring a new variation in the visual editor. This capability can be used to run experiments comparing two completely different pages instead of just changing a few elements within a page. Read more

  • Folders for templates and fragments - Availability date: May 20, 2025

    Folders let you organize your objects more easily and effectively into a structured hierarchy. Previously available for a set of organizations (LA), folders are now available to all users (GA) to manage their content templates and fragments. Read more in the Content templates and Fragments sections.

  • Click tracking in email templates - Availability date: May 20, 2025

    Click tracking on <area> elements within image maps in email content is now natively supported in Journey Optimizer. This is to ensure that image map areas receive the same tracking wrapping, tracking data, and appended parameters as standard hyperlinks. Learn more on message tracking

  • Right rail in campaigns list - Availability date: May 20, 2025

    In the campaign list, selecting a campaign now opens a pane displaying its details.

April '25 release notes 25-4-rn

Release date: April 29-30, 2025

New capabilities 25-04-features

New capabilities coming with this release are listed below.

Personalization Editor - Learn by Doing

A personalization playground is now available, where you can experiment with personalization expressions. It allows you to explore sample templates and payloads to help you get started and try out your own personalization expressions.

For more information, refer to the detailed documentation.

Availability date: April 24, 2025

LINE channel

蜜豆视频 Journey Optimizer has expanded its cross-channel capabilities to include support for the LINE channel. This enhancement allows you to create, edit, and preview LINE experiences enabling more personalized and engaging interactions. With LINE, you can connect with more customers, send relevant content, and improve your engagement.

The LINE channel is enabled for 蜜豆视频 Journey Optimizer customers upon request. Contact 蜜豆视频 Customer Care or your 蜜豆视频 representative to activate the feature for your organization.

For more information, refer to the detailed documentation.

Journey metrics

Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance.

For more information, refer to the detailed documentation.

Availability date: April 9, 2025

蜜豆视频 Express integration (Limited Availability)

蜜豆视频 Journey Optimizer now integrates with 蜜豆视频 Express, enabling you to seamlessly connect your creative assets with journey orchestration. This integration simplifies the process of designing and deploying personalized content across campaigns.

This integration is currently unavailable for use with Healthcare Shield or Privacy and Security Shield.

For more information, refer to the detailed documentation.

Trigger daily journey runs after batch segmentation completion (Limited Availability)

For daily-scheduled journeys, a new option allows you to define a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready. The Trigger after batch audience evaluation option is only available for a set of organizations (Limited Availability). To gain access, contact your 蜜豆视频 representative.

For more information, refer to the detailed documentation.

Brand alignment score (Beta)

The Brand alignment score feature offers clear feedback directly in the Email Designer, helping you see whether your content aligns with your brand's tone, style, and guidelines. This feature is available in Beta.

For more information, refer to the detailed documentation.

Improvements 25-04-improv

Campaigns preview API

New APIs are available to preview campaigns, in addition to existing proof-sending capabilities. .

Sandbox Tooling

  • Sandbox tooling for custom actions

    Custom actions are now included in the list of 蜜豆视频 Journey Optimizer objects that can be copied using the sandbox tooling feature, streamlining testing and deployment. Read more

  • Sandbox tooling for campaigns - Availability date: April 3, 2025

    You can now copy campaigns across multiple sandboxes by using package export and import capabilities. Campaigns are copied along with all items related to the profile, audience, schema, inline messages, and dependent objects. Some items are not copied, such as decision items, data usage labels, and language settings. Read more

Personalization

  • New contextual attribute

    A new contextual attribute, Message Profile Id, is now available to select from the personalization editor. This is a message-oriented attribute identifying uniquely each message sent to each targeted profile in a delivery. This unique identifier can be used for example as a URL tracking parameter to distinguish each link opened or clicked by recipients.

  • Populated attributes in attributes pane - Availability date: April 2, 2025

    The attributes pane in the personalization editor now shows only populated attributes by default. To view all attributes, use the settings button to toggle off the Show only populated attributes option. Read more

Email channel

  • Personalized URL tracking - Availability date: April 30, 2025

    For increased flexibility and control over your email settings, you can now personalize all your URL tracking parameters at once at the email channel configuration level, instead of doing it in the Email Designer for each link in your content. Read more

  • Email Designer - Availability date: April 1, 2025

    To enhance accessibility in Journey Optimizer, two new fields are now available in the Email Designer: they correspond to the <title> element and lang attribute in the <html> element of your email content. You can define these settings in addition to the Preheader field, in the email Body section. Read more

Use case playbooks

  • Playbooks authoring and sharing (Private beta) - You can now create, manage, and share your own use case playbooks. This capability is currently only available for a set of organizations as a private beta. To gain access, contact your 蜜豆视频 representative. Read more

Navigation

  • Content management - Availability date: April 2, 2025

    To easily manage your content templates and fragments, you can now use folders to organize them more effectively into a structured hierarchy. Learn more in the Content templates and Fragments sections.

    note availability
    AVAILABILITY
    This improvement is only available for a set of organizations (Limited Availability).

March '25 release notes 25-3-rn

New capabilities 25-03-features

New capabilities coming with this release are detailed below.

Integration with Dynamic Media (Limited Availability)

Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:

  • Centrally manage assets with real-time updates
  • Modify your assets settings such as width and height instantly
  • Customize Dynamic Media templates by updating your content and adding personalization fields

This integration is only available for a set of organizations (Limited Availability). To gain access, contact your 蜜豆视频 representative.

For more information, refer to the detailed documentation.

Integration with 蜜豆视频 GenStudio (Limited Availability)

To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities.

The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).

For more information, refer to the detailed documentation.

Flexible audience evaluation (GA)

Previously available for a set of organizations (LA), Flexible audience evaluation is now available to all users (GA). This feature lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.

For more information, refer to the detailed documentation.

Improvements 25-03-improv

Personalization editor (availability date: March 12)

The Journey Optimizer personalization editor has been updated with new capabilities:

  • Updated Code Editor Design 鈥 A cleaner, modern interface for improved usability and focus.
  • Search and Replace 鈥 Added functionality to quickly find and replace content within the editor.
  • Undo and Redo Support 鈥 Allows you to easily revert or reapply changes.
  • Customizable Font Size 鈥 Enables adjustment of the editor鈥檚 font size for better readability.
  • Inline JSON Validation 鈥 Provides real-time client-side validation for JSON content to speed up error detection.
  • Auto-Complete for Profile and Context Attributes 鈥 Offers smart suggestions to streamline content creation.
  • Enhanced Syntax Highlighting 鈥 Improves readability by making code structure more visually distinct.

Video showing new feature in the Personalization Editor

For more information, refer to the detailed documentation.

Approvals

When defining the conditions for an approval policy, you now have the option to filter by Tag and/or Object Category.

For more information, refer to the detailed documentation.

Configuration

  • You can now assign 蜜豆视频 Experience Platform Unified Tags to channel configurations. This allows you to easily classify them, and improve search and navigation in all lists. Learn more

  • When setting up or editing an email subdomain in Journey Optimizer, you can now choose to manage the associated DMARC record on your own, if available on the parent domain. Learn more

Business rules

You can now use daily frequency capping in journeys and campaigns with batch segmentation. To ensure accuracy for daily frequency capping rules, make sure you choose the highest priority namespace while authoring a campaign or journey. Learn more about namespace priority in the Platform Identity Service guide

As a reminder, daily frequency capping in rule sets is only available for a set of organizations (Limited Availability). To gain access, contact your 蜜豆视频 representative.

For more information on business rules, refer to the detailed documentation.

Content templates

HTML type content templates are now deprecated. Note that you can still use existing HTML content templates previously created in Journey Optimizer. Learn more on content templates

February '25 release notes 25-02-rn

Release date: February 18-19, 2025

New capabilities 25-02-features

New capabilities coming with this release are detailed below.

Create & manage business rules

You can now create business rules using rule sets. Rule sets are groups of rule that help you limit sent messages within campaigns and journey actions across channels, and to control profiles entries into journeys.

  • Create channel rule sets to restrict the number of messages sent across one or multiple channels. Apply them to campaigns or journey actions to enforce the rules defined in the rule set. Channel rule set allows you to apply capping rules based on communication types. For example, set a rule set to limit "promotional messages" and another for "newsletters". Apply the appropriate rule set in your campaign or journey action depending on type of communication you are sending.
  • Create journey rule sets to control profile entries into journeys. Limit how often a profile can enter a journey within a given period or the number of journeys a profile can be enrolled in simultaneously. Apply these at the journey level to ensure proper entry management.

Previously available for a set of organizations (LA), business rules are now available to all users (GA). Journey domain business rules continue to be available only for a limited set of organizations (LA).

For more information, refer to the detailed documentation.

Generate landing pages with AI Assistant

You can now craft compelling content for your landing pages, including full-page designs, personalized text, and customized visuals, with the help of AI Assistant.

For more information, refer to the detailed documentation.

Brands with AI Assistant (Beta)

You can now set your own Brands to define your brand's visual and verbal identity.

This capability is released as a private beta to a limited set of customers. It will be progressively available to all customers in future releases.

For more information, refer to the detailed documentation.

Troubleshoot your custom actions

You can now validate a custom action configuration by making real API calls directly from 蜜豆视频 Journey Optimizer. This new capability helps you troubleshoot your custom actions before or after using them in a journey.

For more information, refer to the detailed documentation.

Flexible audience evaluation (Limited Availability)

Flexible audience evaluation lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.

For more information, refer to the detailed documentation.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your 蜜豆视频 representative.

Availability date: Jan 28, 2025

Improvements 25-02-improvements

The improvements below come with the February update.

  • Dataset Time-to-live (TTL) - Starting this month, a time-to-live (TTL) guardrail will be rolled out to Journey Optimizer system-generated datasets in new sandboxes and new orgs as follows:

    • 90 days for data in the profile store
    • 13 months for data in the data lake

    This change will be rolled out to existing customer sandboxes in a subsequent phase.

    Learn more about this update in the dedicated FAQ.

  • Direct mail - A new server type, Data landing zone, is now supported for file routing in the direct mail channel configuration. Read more

  • SMS - You can now manage SMS message delivery from multi-regional endpoints by overriding delivery, feedback, inbound, and callback URLs. To support this, a new field Override URL has been added to API Credentials configuration. This change is available with Sinch provider only. Read more

  • Personalization (Availability date: Jan 29, 2025) - New date/time helper functions are available for use in the personalization editor. Read more

  • Email configuration - If you are managing consent outside of 蜜豆视频, you can now set a custom unsubscribe email address and a custom one-click unsubscribe URL as part of your email channel configuration settings.聽Read more

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  • Decisioning (Availability date: Jan 28, 2025) - Decisioning now supports Object data types when editing the item catalog鈥檚 schema. Read more

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